Книги о рекламе, маркетинге, PR и дизайну

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On-line, On-time, On-budget: Titanic Lessons for the e-business Executive

Titanic?s maiden voyage was a disaster waiting to happen as a result of the compromises made in the project. This book by IBM Senior e-business Consultant, Mark Kozak-Holland, explores how non-IT executives can take lessons from a nuts-and-bolts ......

Service-Oriented Architecture: A Field Guide to Integrating XML and Web Services

As XML becomes an increasingly significant part of the IT mainstream, expert guidance and common-sense strategies are required to avoid the many pitfalls of applying XML incorrectly or allowing it to be used in an uncontrolled manner. This book ......

The e-Bay Phenomenon: Business Secrets Behind the World's Hottest Internet Company

The buzz about The ebay Phenomenon "David Bunnell?s portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to ......

Webworks: E-Commerce

With nearly one out of every three internet users making on-line purchases, e-commerce site designers must tread a fine line between utility and aesthetic. Pull-down menus, back-end databases, secure servers, limited bandwidth, and brand ......

Work the Web, E-marketing

The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools ......

eBrands: Building an Internet Business at Breakneck Speed

Essential Strategies for Building Powerful eBrands. At the turn of the millennium, myriad companies have filled the Web with more than 800 million pages of content. Overwhelmed by choice and starved for time, customers are casting their clicks ......

Successful Affiliate Marketing for Merchants

If you Are an online business, instead of paying for an ad, like a banner, you pay for the result the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a ......

The Nasdaq Trader's Toolkit

Make direct access equal trading success. "LaBier has compiled a fascinating study of modern market execution systems. An instant classic that should find a prominent home on every trader`s bookshelf". Alan S.Farley, author, Master Swing Trader, ......

E-Supply Chain: Using the Internet to Revolutionize Your Business

From the foremost expert on supply chain management: Shows how market leaders are focusing their entire organization on driving value to customers; A practical guide for developing effective supply chain plans and e-business models; Reveals how ......

Selling Old Books the New Dot Com Way: Your Guide to Starting and Running an Internet Bookselling Business

With the Internet growing at a phenomenal rate, and E-commerce quickly becoming the norm, now is the time to take your dream of becoming a bookseller to the online world. This book will teach you, step by step, everything you need to know to ......

101 Internet Businesses You Can Start from Home

Written for those who want to break away from rigid schedules, unappreciative bosses, and soul-sapping commutes, this book will put prospective Internet entrepreneurs on the road to success. The basics of Internet mechanics and commerce are ......

The E-Business Workplace: Discovering the Power of Enterprise Portals

Make The E-Business Workplace Work For You From the consultants at PricewaterhouseCoopers and SAP come the keys to understanding and taking advantage of the most exciting development in the world of business technology?the e-business workplace. ......