Книги по рекламе, маркетингу, PR и дизайну

Каталог:

David Callahan

The Cheating Culture: Why More Americans Are Doing Wrong to Get Ahead

ISBN: 0151010188
Книгопечатная продукция

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The General Theory of Employment, Interest and Money

In 1936 Keynes published the most provocative book written by any economist of his generation. Arguments about the book continued until his death in 1946 and still continue today. This new edition, published 70 years after the original, features ......

Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide

Nothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph "Doctor Ebiz®" Wilson shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and ......

Wearing Propaganda: Textiles on the Home front in Japan, Britain, and the United States: 1931-1945

Protest fashion from the Vietnam War years is widely familiar, but today few are aware that dramatic fashion and textile designs served as patriotic propaganda for the Japanese, British, and Americans during the Asia-Pacific War (1931–1945). ......

Getting Started in Real Estate Investing

A Must-read guide to real estate investing during turbulent times. Given the current state of the economy, you might be asking yourself if right now is the right time to be investing in real estate. With the third edition of "Getting Started in ......

Примеры разработки пищевых продуктов. Анализ кейсов

Для будущего развития пищевой промышленности огромное значение имеет разработка новых пищевых продуктов (РНП). Несмотря на большое количество западной литературы по этому вопросу, опыт разработки конкретных продуктов требует своего обобщения. В ......

Стратегический конкурентный анализ в транзитивной экономике России

Раскрываются важнейшие аспекты функционирования экономики страны в конкурентной среде и вопросы формирования корпоративных конкурентных стратегий, базирующихся на всестороннем исследовании и оценке индивидуальных характеристик конкурентов. ......

Trading ETFs: Gaining an Edge with Technical Analysis

An exchange-traded fund (ETF) is a basket of stocks that trades on an exchange with the same simplicity and liquidity of an individual stock. In this book, money manager Deron Wagner introduces the major types and families of ETFs and then ......

YouTube for Business: Online Video Marketing for Any Business

To any businessperson or marketing professional, YouTube's 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business ......

Andrew Carnegie

In this magnificent biography, celebrated historian David Nasaw brings to life the fascinating rags-to-riches story of one of our most iconic business legends-Andrew Carnegie, America`s first modern titan. From his first job as a bobbin boy at ......

The Fable of the Keiretsu: Urban Legends of the Japanese Economy

For Western economists and journalists, the most distinctive facet of the post-war Japanese business world has been the keiretsu, or the insular business alliances among powerful corporations. Within keiretsu groups, argue these observers, firms ......

Blog Marketing

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers ......

The Global Negotiator: Making, Managing and Mending Deals Around the World in the Twenty-First Century

Book Description In today`s global business environment, an executive must have the skills and knowledge to navigate all stages of an international deal, from negotiations to managing the deal after it is signed. The aim of Global Negotiator is ......

The Life Insurance Enterprise, 1855-1910: A Study in the Limits of Corporate Power

This book examines the critical period in the development f the modern life insurance business. The discussion of ideology, managerial and business techniques, the foreign market, investment policies, and government regulation centers on the Big ......

The Accidental Theorist and Other Dispatches from the Dismal Science

In this wonderfully cohesive set of sharp and witty essays, Paul Krugman tackles bad economic ideas from across the political spectrum. In plain English, he enlightens us on the Asian crisis, corporate downsizing, and the globalization of the ......

Enron. The Rise and Fall

Enron's story seems to have happened all at once. There was a big company with a stock price shooting for the stars and, then, suddenly there was a massive fraud, and the two things came so close together it was like hearing the explosion from a ......

YouTubeдля бизнеса. Онлайн видео-маркетинг для любого бизнеса

О чем эта книга Чтобы вас заметили, нужны яркие, оригинальные идеи. И для этого не всегда подходят традиционные средства. Хотите узнать, как выделиться и привлечь внимание к вашей компании при минимальных инвестициях? Тогда вам стоит обратить ......

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Книги по рекламе, маркетингу, PR и дизайну

The Cheating Culture: Why More Americans Are Doing Wrong to Get Ahead

Кроме того ...