Книги по рекламе, маркетингу, PR и дизайну

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Robert M. Schrayer

Opportunities in Insurance Careers

ISBN: 0844229776
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Fashion Designer`s Resource Book

A one-stop resource packed full of advice and guidance that will help you to succeed in the fashion world, this book provides a detailed overview of the fashion industry as a business, combined with an insider`s understanding of the creative ......

Good Work: When Excellence and Ethics Meet

What does it mean to carry out "good work"? What strategies allow people to maintain moral and ethical standards at a time when market forces wield unprecedented power and work life is being radically altered by technological innovation? These ......

Self Matters : Creating Your Life from the Inside Out

Your life has a root core that, once understood, unlocks a powerful force to create your life the way it was meant to be, the way you want and need it to be. Key questions and an amazingly clear "map" are now at your fingertips to begin your ......

Пророчество богатого папы

"Пророчество богатого папы" покажет вам, как уже в ближайшем будущем система пенсионного финансирования повлияет на судьбу каждого из нас, независимо от возраста и места проживания. Эта книга раскроет причины грядущего краха, и расскажет не ......

Getting Started as a Financial Planner: Revised and Updated Edition

In this updated guide, Jeffrey H.Rattiner, a practicing financial planner and educator, provides a complete, systematic, turnkey framework for the aspiring planner to follow. Starting from the key question, "Why do you want to be a financial ......

Убойный маркетинг. 401 способ увеличить продажи, максимизировать прибыль и победить конкурентов

Книга, написанная Томом Филтенштейном - истинным "ветераном" маркетинга, учеником основателя империи McDonald`s Рея Крока, призвана стать настоящим руководством к действию для вас - маркетологи-практики. "Если вы на несколько минут забудете все, ......

Coaching with Colleagues : An Action Guide to One-to-One Learning

Book Description This is the first serious book about coaching deeply rooted in a long and varied therapeutical tradition that at the same time translates insights from that tradition into clear and crisp models for practical application in ......

Mahogany Hairdressing: Advanced Looks (Thomson Learning Series)

Mahogany?s first book, Mahogany Hairdressing: Steps to Cutting, Colouring and Finishing Hair, received universal praise for its creative energy, stylish presentation and detailed step-by-step guides to cutting-edge style. Following on from the ......

Marketing Yourself to the Top Business Schools

Expert advice helps you get into the business school of your choiceEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you ......

Fight Back and Win: How to Get Hmo and Health Insurance to Pay Up

The health care system in this country is broke; and more than ever, the evidence supports the contention that managed health care providers care more about healthy profits than healthy people. FIGHT BACK AND WIN is a practical how-to for all ......

How to Survive and Prosper As an Artist: Selling Yourself Without Selling Your Soul

The classic handbook for launching and sustaining a career that "explodes the romantic notion of the starving artist", with new and expanded resources for succeeding in the burgeoning Internet art market (The New York Times) Now in its fifth ......

The Career Psychology of Women

Summarizing literature from the twenty-year-old field of women`s career development, this book brings scholars and professionals up-to-date in their understanding of the factors influencing women`s career choices and career adjustment across the ......