Книги по рекламе, маркетингу, PR и дизайну

Каталог:

Richard Koch

Principio del 80/20, El

ISBN: 950121057X
Книгопечатная продукция

Кроме того ...

Think Like a Freak

An endless supply of fascinating questions ... The pros and cons of breast-feeding, fracking, and virtual currencies . . . There is no magic Freakonomics tool. .. Easy problems evaporate; it is the hard ones that linger.. . How to win the World ......

Practical Approach to Exergy and Thermoeconomic Analyses of Industrial Processes (SpringerBriefs in Energy)

Although the exergy method has been featured as the subject of many publishing papers in scientific and engineering journals and at conferences, very few comprehensive books on this subject have been published so far. Practical Approach to ......

Improve Your Communication Skills

Excellent communication skills are vital in today`s workplace. Whether keeping the interest of a large audience, impressing a potential employer or simply winning the argument at an important meeting, sounding the part is key. This 3rd edition ......

Leading at the Edge: Leadership Lessons from the Extraordinary Saga of Shackleton`s Antarctic Expedition

Part adventure story, part leadership guide, this intriguing book examines Shackleton`s legendary Antarctic expedition through the lens of business - to reveal a set of powerful strategies for corporate leaders. In the chronicles of ......

Start Your Own Tutoring and Test Prep Business: Your Step-by-Step Guide to Success

Are you an advocate of higher education? Do you enjoy teaching others? Are you interested in starting a business that makes money and a positive impact? If so, then you`ll earn high marks in the tutoring and test prep arena! Whether you want to ......

Getting To Yes

Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at work and in their private lives. Including principles such as: Don`t bargain over positions Separate the ......

Network and Discrete Location: Models, Algorithms, and Applications (Wiley Professional Banking and Finance Series)

The comprehensive introduction to the art and science of locating facilities to make your organization more efficient, effective, and profitable. For the professional siting facilities, the task of translating organizational goals and objectives ......

So Good They Can`t Ignore You

In this eye-opening account, Cal Newport debunks the long-held belief that "follow your passion" is good career advice. Not only is the cliche flawed - preexisting passions are rare and have little to do with how most people end up loving their ......

The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of ......

Sure Thing Commodity Trading: How Seasonal Factors Influence Commodity Prices

This book presents a major breakthrough in successful commodity trading, featuring a systematic trading program with documented proof that 7 winners out of every 8 seasonal tendency commodity trades achieved an outstanding $687,942 gain....

Exit Voice and Loyalty: Responses to Decline in Firms, Organizations, and States

An innovator in contemporary thought on economic and political development looks here at decline rather than growth. Albert O. Hirschman makes a basic distinction between alternative ways of reacting to deterioration in business firms and, in ......

La familia y el dinero Hecho facil!

Con los pasos a faciles de la familia y el dinero, la experta financiera Elaine King te ayudara a planificar tus finanzas de acuerdo a tu personalidad, manejar la emocion frente al dinero y brindarles una educacion financiera solida a tus hijos. ......

Деловое общение в Китае (+ CD-ROM)

Книга "Деловое общение в Китае" из серии "Постижение китайского языка" - это учебное пособие, предназначенное для начинающих изучение китайского языка русских. Оно будет полезно тем взрослым, которые намерены в короткий срок научиться говорить ......

The Eurodollar Futures and Options Handbook

Eurodollar trading volume is exploding, with no end in sight tools phenomenal growth. "The Eurodollar Futures and Options Handbook" provides traders and investors with the complete range of current research on Eurodollar futures and options, now ......

Деловой китайский (+ CD)

Данное пособие разработано для тех, кто уже освоил китайский язык на начальном уровне; предназначено для того, чтобы помочь бизнесменам улучшить разговорный китайский для деловых переговоров с партнерами. В пособии уделяется внимание ключевым ......

Natural Capitalism: Creating the Next Industrial Revolution

"Natural Capitalism" as an idea and thesis for a book emerged in 1994, the year after the publication of "The Ecology of Commerce". After meeting with and speaking to different business, government, and academic institutions in the aftermath of ......

The Goldwatcher: Demystifying Gold Investing

Why did the price of gold hit record highs in 2008? Take a look at the headlines - government bailouts of failed banks, mortgage and credit crises, rising inflation, slowing growth and global insecurity. In order to protect themselves from ......

Foreign Exchange: A Practical Guide to the FX Markets

In today`s global marketplace, there is a critical need for both individual and professional investors to become better acquainted with foreign exchange. As economies become more intertwined and currencies continue to fluctuate, we must ......

Теория производства. Долгосрочный анализ

Исчерпывающе изложена теория производства в условиях равновесного ценообразования. Исследуются взаимосвязи между производством, распределением дохода и относительными ценами для случаев стабильной или растущей экономики. Рассматриваются вопросы ......

Giving Kids the Business: The Commercialization of America's Schools

The commercialization of public education is upon us. With much fanfare and plenty of controversy, plans to cash in on our public schools are popping up all over the country. Educator and award-winning commentator Alex Molnar has written the ......

Successful Affiliate Marketing for Merchants

If you Are an online business, instead of paying for an ad, like a banner, you pay for the result the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a ......

Assimilating New Leaders : The Key to Executive Retention

Newly hired senior executives don`t need any help, right? After all, they`re getting paid top dollar for knowing their stuff! The reality is that executives often do need guidance and support when joining an organization. In fact, a recent ......

Inside Corporate Innovation

The new wave of organizational innovations involves new types of arrangements between individuals and corporations. It is likely to continue to produce new organizational forms, spanning the entire range of combinations of markets and ......

Russian Trade Policy Reform for WTO Accession

The World of the Theory of Constraints: A Review of the International Literature

The Theory of Constraints (TOC) - as developed by Dr. Eliyahu Goldratt - has seen a rapid expansion since the publication of his book, The Goal. As with most fast growing areas, you can quickly feel out of touch with new developments. The World ......

A Basic Guide for Valuing a Company, 2nd Edition

The Groundwork of Company Valuation for First-time Buyers and Sellers A Basic Guide for Valuing a Company has helped thousands of first-time buyers and sellers realize a fair, substantiated value for small businesses. Now in its Second Edition, ......

The Change Leader: Using a Gestalt Approach with Work Groups

A how-to micro-approach to implementing change For the first time, here is a practical, basic guide to leading individuals and groups through change, from a Gestalt perspective. Step-by-step, this reference guide shows you how to lead change ......

The Real World of the New Economy

Steven Waller`s new book provides readers with economic information outside the conventional school of thought. The so-called New Economy is redundant except in static traditional economic thinking. Many of the ideas are not new but are unknown. ......

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