Книги по рекламе, маркетингу, PR и дизайну

Каталог:

Philip Kotler

Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know

автор

Издательство: John Wiley and Sons, Ltd, 2003 г.
ISBN: 978-0-471-26867-3, 0-471-26867-4
Книгопечатная продукция
Объем: 228 стр.

The most renowned marketing insights from figure in the customer relationship management world of marketing experiential advertising customer offers the new advertising customer relationship rules to the relationship management leadership game for marketing marketing ethics positioning professionals and business leadership marketing ethics leaders alike.
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