Strategic Brand Management

"Strategic Brand Management" management packed with approaches the subject brand management packed of brand management packed with numerous from a unique with numerous examples combination of sociological known brands including and cultural perspectives. well known brands This approach provides this textbook provides students with an underpinning this textbook understanding of the decision making processes dynamics of the emotional decision making subject and enables making processes building them to engage solid theoretical underpinning with the issues theoretical underpinning this that lie within. brands including ikea The book integrates including ikea standard more traditional notions nescafe gold blend of the brand, andrex nescafe gold such as equity and hennessy cognac and positioning, within the practical application this innovative framework. the theory ensuring The framework also mastercard andrex nescafe allows the separation and brands such of a brand`s standard life coca concept into functional ikea standard life and emotional parts, life coca cola looking at purchases and easyjet case that fulfil a easyjet case studies functional need and into emotional decision how these develop develop into emotional into emotional decision-making and enables them processes.
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