Книги о рекламе, маркетинге, PR и дизайну

• ИТ-аутсорсинг в России. Каталог 2004 / IToutsourcing in Russia. Catalogue Идея создания ресурса, на котором можно было бы получить исчерпывающую информацию о российских разработчиках программного обеспечения, давно витает в воздухе. Подобный источник информации необходим всем, начиная с потенциальных заказчиков и ......

• Практикум по национальному счетоводству Рассматриваются важнейшие принципы построения и анализа национальных счетов на макроуровне. Практикум содержит теоретические основы системы национальных счетов, счета производства, образования доходов, распределения и перераспределения доходов, ......

• Fundraising for Nonprofits: How to Build a Community Partnership A guide that shows nonprofit organizations how to raise funds more effectively by working with their communities....

• Cases and Materials on Bankruptcy Designed to teach a course on questions that arise in and are associated with business bankruptcy. Contains actual documents tracing a conventional Chapter 11 case from inception to conclusion to give students an idea of a typical business ......

• Cross-Border Security and Insolvency Prudent creditors seek to protect themselves against the risk of their debtor`s insolvency by taking security. With the growth of the multinational corporation and the increasing globalization of the market-place, cross-border insolvency has ......

• How to Be Rich -...

• Product Liability and Innovation: Managing Risk in an Uncertain Environment This book provides an overview and an engineering perspective on the product liability system. Included are studies of selected industries, the effect of product liability on corporate product development decisions and on the opportunities and ......

• The Volatility Course Workbook: Step-by-Step Exercises to Help You Master the Volatility Course It takes a special set of trading skills to thrive in today`s intensely volatile markets, where point swings of plus or minus 200 points can occur on a weekly, sometimes daily, basis. The Volatility Course arms stock and options traders with ......

• You Can Be a Stock Market Genius: Uncover the Secret Hiding Places of Stock Market Profits Fund manager Joel Greenblatt has been beating the Dow (with returns of 50 percent a year) for more than a decade. And now, in this highly accessible guide, he`s going to show you how to do it, too. You`re about to discover investment ......

• Pairs Trading : Quantitative Methods and Analysis Comprised of three information-packed parts, Pairs Trading presents an in-depth look at the various aspects of these strategies and provides quantitative tools to assist in their analysis. The first part of this comprehensive resource sets the ......

• Foreign Direct Investment in the United States The share of the US economy controlled by foreign firms has tripled since the mid-1970s. The authors find that foreign firms appear to invest in the United States mainly to exploit their individual advantages in management and technology - the ......

• The Ultimate Breakthrough in Market Turning Point Detection: Catching Every Major Pivot in Stocks, Options, and Futures with the PAMA Method This "first of its kind" unique trading book introduces the author`s specialized turning point detection method, known as РАМА - the Pivotal Area of Market Analysis. Using a small but powerful arsenal of new technical techniques, РАМА monitors ......

• Value Investing: From Graham to Buffett and Beyond We began to write the first edition of this book in February of 1999, almost 17 years into the longest bull market in American history. It was hard then to find an experienced value investor who did not think that share prices were ......

• Portfolio Management for New Products The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded. In this fully updated edition of Portfolio Management for New Products , the authors present a rigorous and practical ......

• The Eurodollar Futures and Options Handbook Eurodollar trading volume is exploding, with no end in sight tools phenomenal growth. "The Eurodollar Futures and Options Handbook" provides traders and investors with the complete range of current research on Eurodollar futures and options, now ......