Книги о рекламе, маркетинге, PR и дизайну

• Space Marketing: A European Perspective Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space ......

• Trade Like Jesse Livermore "Profits always take care of themselves but losses never do." ?Jesse Livermore Jesse Livermore is considered by many to be the greatest stock trader who ever lived. He pocketed $3 million in a single day when he predicted the crash of 1907 and ......

• The Guide for Penny Stock Investing "The Guide for Penny Stock Investing" is a book dedicated to the experienced and novice investor who wants to invest in penny stocks. The book offers the investment and trading strategies used by the author and other experienced penny stock ......

• Interest Rate Models: An Introduction The field of financial mathematics has developed tremendously over the past thirty years, and the underlying models that have taken shape in interest rate markets and bond markets, being much richer in structure than equity-derivative models, ......

• The Vulture Investors, Revised and Updated "What kinds of investors actually choose to make their living by seeking out troubled companies and becoming mired in the complexities and contentiousness of a bankruptcy or out-of-court workout?" - Hilary Rosenberg (from The Vulture Investors) ......

• Fundamentals of Investments This introduction provides a clear framework for understanding and analyzing securities, and covers the major institutional features and theories of investing. While the book presents a thorough discussion of investments, the authors keep the ......

• The Econometrics of Financial Markets The past twenty years have seen an extraordinary growth in the use of quantitative methods in financial markets. Finance professionals now routinely use sophisticated statistical techniques in portfolio management, proprietary trading, risk ......

• Monte Carlo Methods in Financial Engineering (Stochastic Modelling and Applied Probability) Monte Carlo simulation has become an essential tool in the pricing of derivative securities and in risk management. These applications have, in turn, stimulated research into new Monte Carlo methods and renewed interest in some older techniques. ......

• The Concepts and Practice of Mathematical Finance This introductory text provides a clear understanding of the intuition behind derivatives pricing, how models are implemented, and how they are used and adapted in practice. M. Joshi covers the strengths and weaknesses of such models as ......

• Too Big to Fail: The Hazards of Bank Bailouts The potential failure of a large bank presents vexing questions for policymakers. It poses significant risks to other financial institutions, to the financial system as a whole, and possibly to the economic and social order. Because of such ......

• Management and Resolution of Banking Crises: Lessons from the Republic of Korea and Mexico What can be done to rapidly and effectively contain systemic risks, restore the solvency and profitability of financial institutions, minimize the impact of financial sector distress on the economy and limit the fiscal costs of a crisis? What ......

• Dead Bank Walking: One Gutsy Bank's Struggle For Survival And The Merger That Changed Banking Forever "Dead Bank Walking: One Gutsy Bank`s Struggle For Survival And The Merger That Changed Banking Forever" is a stunningly candid portrait of the historic merger between Security Pacific Bank and Bank of America, a combining of two giants that set ......

• Managing a Consumer Lending Business "Managing a Consumer Lending Business" summarizes the lore and the knowledge of the business as the new century begins. It covers many subjects a good manager should know: the importance of how to attract enough good accounts to offset the ......

• Embroidering Lives: Women's Work and Skill in the Lucknow Embroidery Industry Fusing aesthetic and economic analyses, Embroidering Lives investigates the lives and work of women in the chikan embroidery industry of Lucknow, India. Richly descriptive and accessibly written, the book explores many important issues in ......

• Silk and Insight A labor strike in a Japanese silk factory may not seem like a promising premise for a novel, but Yukio Mishima manages to turn an historical event into a fictional exploration of Japan's old paternalistic system of labor management. The strike ......