Книги о рекламе, маркетинге, PR и дизайну

• Экономическая статистика. Учебник В учебнике приводятся основополагающие концепции, определения, показатели и классификации экономической статистики в условиях рыночной экономики. Методология статистики излагается с учетом международных стандартов и современной практики ......

• Monetary Theory and Policy This text presents a comprehensive treatment of the most important topics in monetary economics, focusing on the primary models monetary economists have employed to address topics in theory and policy It covers the basic theoretical approaches, ......

• 101 Ways to Make Training Active (+ CD-ROM) When it was first published in 1995, Mel Silberman`s 101 Ways to Make Training Active became an instant bestseller. Now this revised and updated second edition offers the same dynamic approach and several completely new case examples. The ......

• Handbook of Economic Sociology The Handbook of Economic Sociology, Second Edition is the most comprehensive and up-to-date treatment of economic sociology available. The first edition, copublished in 1994 by Princeton University Press and the Russell Sage Foundation as a ......

• Leadership and the One Minute Manager With a new foreword by Ken Blanchard Adapting One Minute Manager techniques to enable successful leadership to happen. Using different ways to motivate different kinds of people. Leadership and The One Minute Manager goes straight to the heart ......

• The One Minute Manager Builds High Perfotming Team Never before has the concept of teamwork been more important to the functioning of successful organisations. Most managers spend over half their time working with a team, and the One Minute Manager`s practical advice shows how any team can work ......

• Putting the One Minute Manager to Work How to apply the key techniques learnt in One-Minute Manager. This is the companion to the original blockbuster bestseller which has transformed businesses around the world. This is the essential companion volume to The One Minute Manager, the ......

• Leaving Microsoft to Change the World: An Entrepreneur's Quest to Educate the World's Children A chance visit to an empty school library in Nepal encouraged John Wood to take the biggest decision of his life....

• How to Get from Where You Are to Where You Want to Be: The 25 Principles of Success Within minutes of reading this book you will want - and be able - to apply it`s clear, direct and highly effective principles to your own life. Jack Canfield, author of Chicken Soup for the Soul, built an $80 million business from nothing. Now ......

• Career Management Secrets The career management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Career Management. Includes how to: Assess your career goals. Create and follow an exciting career plan. ......

• Time Management Secrets The "Time Management Secrets" that experts and top professionals use. The time management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of "Time Management Secrets". Includes how ......

• Negotiating Secrets The "Negotiating Secrets" that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Negotiation. Includes how to: Identify negotiating variables. Avoid common pitfalls. Use and interpret body ......

• Selling Secrets The selling secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Selling. Includes how to: Pitch your product to meet the needs of your customer; Use body language to build rapport; ......

• Marketing Secrets The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: Position your product for a target market; Build a brilliant marketing plan; Create ......

• The Squeeze In a ground-breaking new study of the global oil industry, investigative journalist Tom Bower takes us behind the headlines to present the human drama of the increasingly desperate quest for `black gold`. He reveals the crushing rivalries ......