Книги о рекламе, маркетинге, PR и дизайну

• Strategic Sports Event Management The hosting of sports events - whether large international events, or smaller niche interest events - has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: Olympic edition provides ......

• Fundamentals of Risk Management for Accountants and Managers: Tools and Techniques In today's economic climate, no manager or board of directors can afford to ignore the importance of risk management to their business. This vital guide to the risks so many businesses face explains how to identify and manage risk, showing ......

• Drawn to Life: 20 Golden Years of Disney Master Classes: Volume 2: The Walt Stanchfield Lectures Discover the lessons that helped bring about a new golden age of Disney animation! Published for the first time ever, Drawn to Life is a two volume collection of the legendary lectures from long-time Disney animator Walt Stanchfield. For over ......

• Drawn to Life: 20 Golden Years of Disney Master Classes: Volume 1 Discover the lessons that helped bring about a new golden age of Disney animation! Published for the first time ever, Drawn to Life is a two volume collection of the legendary lectures from long-time Disney animator Walt Stanchfield. For over ......

• Pipeline Risk Management Manual: Ideas, Techniques, and Resources Here`s the ideal tool if you`re looking for a flexible, straightforward analysis system for your everyday design and operations decisions. This new third edition includes sections on stations, geographical information systems, "absolute" versus ......

• Managing Markets & Customers Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package.The books are practical and well structured to provide an in depth treatment of these management ......

• Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from ......

• Architecture in a Climate of Change Revised to incorporate and reflect changes and advances since it was first published the new edition of Architecture in a Climate of Change provides the latest basic principals of sustainability and the future of sustainable technology. ......

• The Dynamics of Managing Diversity For anyone looking to develop a career in HR or business management, understanding the contexts, policies and practices for developing a sustainable and high performing, diverse workforce is a must. "The Dynamics of Managing Diversity" was one ......

• Management of Sports Development Management of Sports Development is the first book to offer a holistic approach to a field which has been growing in importance for some years. Although many books exist on various aspects of development never before has there been a text which ......

• The Marketing Book This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has ......

• Рунет. Сотворенные кумиры Цитата Первый пост, от которого принято отсчитывать историю русскоязычной блогосферы как массового явления, был написан Романом Лейбовым в "Живом журнале" 1 февраля 2001 года. Первый комментарий к этому посту датирован 17 сентября того же года. ......

• Banishing Burnout: Six Strategies for Improving Your Relationship with Work In this book Michael P. Leiter and Christina Maslach, the leading experts on job burnout prevention and authors of the landmark book The Truth About Burnout, outline their revolutionary new program for helping everyone in the workplace overcome ......

• Marketing Research "Marketing Research" offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, ......

• Просто бизнес. Вопросы и ответы В этой книге президент компании "МОНТ", один из лидеров бизнеса информационных технологий в России, сконцентрировал двадцатилетний опыт строительства бизнеса. Книга будет полезна, в первую очередь, молодым людям, стремящимся к созданию ......