Книги о рекламе, маркетинге, PR и дизайну

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Выкуп бизнеса менеджерами. Проведение LBO-сделок и покупка собственного бизнеса

Книга предлагает исчерпывающий обзор стратегий выкупа компании менеджерами. Идеи, проповедуемые автором, основаны на его собственном 15-летнем опыте работы в отрасли и подкреплены примерами успешных выкупов. В книге детально обсуждаются все ......

Справочник бухгалтера ТСЖ и управляющей компании

В книге изложены особенности организации бухгалтерского учета и отчетности, правовое положение бухгалтера, разработки и исполнения финансового плана в товариществах собственников жилья. Освещаются вопросы бухгалтерского делопроизводства. ......

Капиталисты поневоле. Конфликт элит и экономические преобразования в Европе раннего Нового времени

Ричард Лахман -профессор сравнительной, исторической и политической социологии Университета штата Нью-Йорк в Олбани (США). В настоящей книге, опираясь на новый синтез идей, взятых из марксистского классового анализа и теорий конфликта между ......

Show Design

Trade fairs and showrooms are an increasingly important marketing investment for all kinds of companies and the design of these temporary displays is a growing and constantly changing industry. Both showrooms and trade fair exhibitions serve to ......

Package Design in Japan 2005: Biennial Volume 11

Edited by the Japan Package Design Association, this title presents a wide selection of award-winning package designs from Japan. Established in 1962, the JPDA now has some 850 members, both in-house and freelance, and their work spans a broad ......

Inside Outside in by Garry Emery

A key idea of modernist architecture is that space should flow, uninterrupted, between inside and outside. An apocryphal story has Frank Lloyd Wright, at the threshold of Philip Johnson`s Glass House, asking "Should I leave my hat on, or take it ......

Educational Spaces: Volume 2

In all probability the planning of educational institutions is the most socially responsive design that an architect can pursue and doubtless the most difficult to perform well. The primary purpose of all featured buildings is education and ......

Sensational Billboards in Advertising

Billboards have become the most creative form of advertising. This book not only looks back a the most controversial and striking ad campaigns of the last fifty years but also looks to the future, with an overview of the very latest advertising ......

Broadcast Design (+ CD-ROM)

Broadcast design and television branding bear an important prominence in our world today. Audiovisual design, in terms of content and technology, is fast-paced: the TV landscape faces great changes in distribution channels and different content ......

Small Is Beautiful

Small is Beautiful is E.F.Schumacher`s stimulating and controversial study of economics and its purpose. This remarkable book examines our modern economic system - its use of resources and impact on how we live - questioning whether they reflect ......

Measuring Business Interruption Losses and Other Commercial Damages

Computing damages in business interruption lawsuits requires a sound knowledge of fields such as litigation economics, forensic accounting, and law. Now, one comprehensive volume has been developed for practitioners in this field specifically ......

Российская деловая культура. Воздействие на модель управления

В учебном пособии сделана попытка свести воедино результаты исследований особенностей ведения российского бизнеса с позиций как исторической ретроспективы, так и современных реалий, а также исследований, направленных на определение особенностей ......