Книги о рекламе, маркетинге, PR и дизайну

• Бизнес — это FUN! От российского стартапа к международной компании Создание собственного бизнеса - это не только способ получить надежный источник дохода, а в случае удачи сколотить значительный капитал. Для большинства успешных предпринимателей бизнес - это способ ухода от офисной рутины, максимальной ......

• Managing Enterprise Projects Managing Enterprise Projects Using Microsoft Office Project Server 2007 Second Edition, is an unprecedented learning guide and reference for project managers who use the Microsoft EPM platform. This edition covers Project Server and related ......

• Feedback That Works: How to Build and Deliver Your Message Providing feedback to others about their performance is a key developmental experience. But not all feedback is effective in making the best use of that experience. This guidebook demonstrates how to make the feedback you give more effective so ......

• The Jungle This novel is the original and uncensored edition written approzimately in 1904. This cover was used in 1906 with the publication of the first commercial edition - less chapters and a less brutal description of both the working conditions and ......

• Trading ETFs: Gaining an Edge with Technical Analysis An exchange-traded fund (ETF) is a basket of stocks that trades on an exchange with the same simplicity and liquidity of an individual stock. In this book, money manager Deron Wagner introduces the major types and families of ETFs and then ......

• Fueling the Future: Wind Energy What is a wind turbine? Where does wind energy work best? What are the limitations of wind energy? `Fueling the Future` asks the questions that young people want answered. Each chapter contains a different question, so readers can develop their ......

• Water and Geothermal Energy What is hydroelectricity? How does a tidal power station work? Where can water be used for energy? `Fueling the Future` asks the questions that young people want answered. Each chapter contains a different question, so readers can develop their ......

• LEED AP Exam Guide: Study Materials, Sample Questions, Mock Exam, Building LEED Certification and Going Green LEED (Leadership in Energy and Environmental Design) is the most important trend of development and it is revolutionizing the construction industry. It has gained tremendous momentum and has a profound impact on our environment. From this book, ......

• Yes! 50 Scientifically Proven Ways to Be Persuasive Small changes can make a big difference in your powers of persuasion. What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people`s responses to ......

• The Best Business Schools' Admissions Secrets: A Former Harvard Business School Admissions Board Member Reveals the Insider Keys to Getting In Top MBA programs reject more than 80 percent of the applicants. When trying to beat the tough business school competition, how do you know what will get you fast-tracked to the "yes" pile (or the dreaded "no" pile)? No insider is better suited ......

• Performance Budgeting: What Works, What Doesn't Learn from Federal Agency Performance Budgets and Accountability Reports Performance Budgeting: What Works, What Doesnt is a must-have resource for government officials implementing performance budgeting within their organizations. Author ......

• The Execution Premium: Linking Strategy to Operations for Competitive Advantage In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area - not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution ......

• High Reliability Management: Operating on the Edge (High Reliability and Crisis Management) "Reliability" has become a watchword in the business community. Increasingly, it refers to anticipation and resilience organizations` ability to plan for, absorb, and rebound from shocks. Across many sectors and cases, the approach to improving ......

• YouTube for Business: Online Video Marketing for Any Business To any businessperson or marketing professional, YouTube's 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business ......

• Scoring Points: How Tesco Continues to Win Customer Loyalty Swiping a grocery store's loyal-customer card has become second nature to shoppers these days. Scoring Points, one of the seminal marketing books of the last decade, tells the story of how British supermarket chain Tesco conceived, launched and ......