Книги о рекламе, маркетинге, PR и дизайну

• The No Complaining Rule: Positive Ways to Deal with Negativity at Work Negativity in the workplace costs businesses billions of dollars and impacts the morale, productivity and health of individuals and teams. In "The No Complaining Rule: Positive Ways to Deal with Negativity at Work", acclaimed motivational ......

• Crystal Reports 2008: The Complete Reference Your One-Stop Guide to Enterprise Reporting with Crystal Reports 2008Transform disconnected corporate data into compelling, interactive business intelligence using all of the powerful tools available in Crystal Reports 2008. Through detailed ......

• PgMP Program Management Professional All-in-One Exam Guide Get full coverage of all the material included on the PgMP Program Management Professional exam inside this comprehensive resource. Written by industry expert, trainer, and project management consultant Joseph Phillips, this definitive exam ......

• How to Say It: Negotiating to Win: Key Words, Phrases, and Strategies to Close the Deal and Build Lasting Relationships Jim Hennig's winning negotiating philosophy is based on finding and meeting the real needs of the other party through the use of questions, effective listening, honesty, integrity, sincere caring, and building partnerships. His approach is ......

• The Great Contraction, 1929-1933 Friedman and Schwartz's A Monetary History of the United States, 1867-1960, published in 1963, stands as one of the most influential economics books of the twentieth century. A landmark achievement, the book marshaled massive historical data and ......

• Remaking Management: Between Global and Local Remaking Management examines current theories of change or continuity of work practices in the context of fashionable claims about unstoppable globalization or unmoveable national business systems. This is a rich and wide-ranging resource for ......

• Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible What will stop your customers dead in their tracks to take notice of your product? What will make them want to take a closer look? How do you get them to reach out and touch your product, grab it, and not let go? The answer to all these ......

• Media Today: An Introduction to Mass Communication "Media Today" puts mass communication students at the center of the profound changes in the twenty-first century media world - from digital convergence to media ownership - and gives them the skills to think critically about what these changes ......

• Семь навыков высокоэффективных людей. Восьмой навык (подарочный комплект из 2 книг) Цитата "Один из самых важных уроков, которые я получил в своей жизни, звучит так: если вы хотите достичь высочайших целей и добиться выполнения самых сложных задач, сформулируйте принцип, или естественный закон, определяющий результаты, к ......

• International Business Law and Its Environment International business law doesn`t have to be a mystery. With its unique thematic approach, "International Business Law and Its Environment", enables you to learn public and private law issues quickly and easily. From intellectual property to ......

• Essentials of Economics With its clear and engaging writing style, Essentials of Economics, continues to be one of the most popular books on economics available today. Mankiw emphasizes material that you?re likely to find interesting about the economy (particularly if ......

• Banks and Financial Crime: The Law of Tainted Money Financial crime is an important and topical area. Concerns over money laundering have grown considerably since links with terrorist organizations have become more apparent in recent years. This new book to provides banks and legal advisors with ......

• Homes, Cities and Neighbourhoods Given current projections of population and household numbers, housing has become arguably the most important issue in planning. Likewise, planning raises arguably the most important long term issues in housing, given the environmental ......

• Marketing Calculator: Measuring and Managing Return on Marketing Investment This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management ......

• Managing Creative People: Lessons in Leadership for the Ideas Economy The extraordinary growth of creative businesses, such as film, video games, music, broadcasting, publishing and advertising, has shifted the traditional focus of management from the organization of skills and resources to the mysterious art of ......