Книги о рекламе, маркетинге, PR и дизайну

• The Goldwatcher: Demystifying Gold Investing Why did the price of gold hit record highs in 2008? Take a look at the headlines - government bailouts of failed banks, mortgage and credit crises, rising inflation, slowing growth and global insecurity. In order to protect themselves from ......

• Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership "Inside the Customer Universe" provides a systematic approach to out-compete competitors by decoding the drivers of customer needs. This insight is the foundation for developing and implementing successful customer growth strategies. The book ......

• Turning Losing Forex Trades into Winners: Proven Techniques to Reverse Your Losses Almost all trading books focus on "winning" trades. But winning trades can be hard to come by, especially when you're just starting out. "Turning Losing FOREX Trades into Winners" takes a look at this discipline from a different angle, examining ......

• The Student Leadership Challenge: Five Practices for Exemplary Leaders Derived from the classic leadership book The Leadership Challenge, Fourth Edition, this is a concise, focused primer on the Five Practices of Exemplary Leadership for students. Grounded in the same extensive research as the best selling The ......

• Developing Leadership Talent Based on the popular Developing Leadership Talent program offered by the acclaimed Center for Creative Leadership, this important resource offers a nuts-and-bolts framework for putting in place a leadership development system that will attract ......

• Great Business Teams: Cracking the Code for Standout Performance Understand and decode the inner workings of great business teams with the more than 30 in - depth examples in Great Business Teams: Cracking the Code for Standout Performance. Author Howard Guttman examines and dissects teams at top-management, ......

• Handbook of Finance: Financial Markets and Instruments "Volume I: Financial Markets and Instruments skillfully covers the general characteristics of different asset classes, derivative instruments, the markets in which financial instruments trade, and the players in those markets. It also addresses ......

• An Introduction to Corporate Finance: Transactions and Techniques An Introduction to Corporate Finance provides the reader with a complete overview of Corporate Finance from perspective of the investment Banker. The author, a corporate trainer and former investment banker clarifies the role of the investment ......

• Guns and Rubles: The Defense Industry in the Stalinist State For this book a distinguished team of economists and historians - R.W.Davies, Paul R.Gregory, Andrei Markevich, Mikhail Mukhin, Andrei Sokolov, and Mark Harrison - scoured formerly closed Soviet archives to discover how Stalin used rubles to ......

• Consumer Behavior in Fashion In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition ......

• The Elephant and the Dragon: The Rise of India and China and What It Means for All of Us "A comprehensive primer on the development of these Asian tigers." Noam Lupu, San Francisco Chronicle "The Elephant and the Dragon: The Rise of India and China and What It Means for All of Us" is the essential guide to understanding how India ......

• Advertising is Dead: Long Live Advertising! Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising ......

• Классические работы по менеджменту (аудиокнига MP3) Труды Питера Друкера, ставшего классиком при жизни, не только не утратили научной актуальности, но продолжают приносить практическую пользу руководителям всего мира. Лейтмотив всех работ Друкера - фокусироваться на тех немногих вопросах, от ......

• Как преодолеть экономический спад. План выживания бизнеса. Сергей Потапов. Взгляд из России Все специалисты единодушны во мнении о том, что глобальный экономический спад уже наступил, что рецессия ударит по всем секторам экономики и что прежде, чем пойти на лад, дела пойдут из рук вон плохо. Поэтому не стоит надеяться, что рецессия - ......

• Что дальше? Теория инноваций как инструмент предсказания отраслевых изменений Новая книга К.Кристенсена и его коллег дает подробный ответ на вопрос: "Как распознать инновации, которые станут "подрывными"?". Аналитический инструментарий, предложенный в книге, позволяет оценивать стратегические решения компаний; определять, ......