Книги о рекламе, маркетинге, PR и дизайну

• 8 Patterns of Highly Effective Entrepreneurs Brent Bowers reveals the eight patterns that highly successful entrepreneurs share - and what we can learn from them. In covering small business for decades at the Wall Street Journaland the New York Times, Bowers has chronicled the rise and ......

• Scheduling Algorithms Besides scheduling problems for single and parallel machines and shop scheduling problems the book covers advanced models involving due-dates, sequence dependent changeover times and batching. Also multiprocessor task scheduling and problems ......

• Strategic Management: Competitiveness and Globalization: Concepts and Cases "Strategic Management: Competitiveness and Globalization: Concepts and Cases" is a comprehensive Strategic Management text that combines impeccable scholarship; cutting-edge research; a sophisticated and practical global focus; and the most ......

• Financial Management: Theory and Practice Written for and praised by students just like you, FINANCIAL MANAGEMENT: THEORY AND PRACTICE gives you relevant, practical, and easy-to-understand information covering all of the financial management topics you need to succeed in this course. ......

• Encyclopedia of Security Management The Encyclopedia of Security Management is a valuable guide for all security professionals, and an essential resource for those who need a reference work to support their continuing education. In keeping with the excellent standard set by the ......

• Self Marketing Power: Branding Yourself As a Business of One In a competitive, global economy, you need to stand out. Whether you`re hoping for a promotion, trying to land a major client or striving to make a difference in your community, one thing is for sure: The world has no room for shrinking violets. ......

• Finding the Next Starbucks: How to Identify and Invest in the Hot Stocks of Tomorrow Michael Moe was one of the first research analysts to identify Starbucks as a huge opportunity following its IPO in 1992. And for more than fifteen years, he has made great calls on many other stocks, earning a reputation as one of today`s most ......

• Principles of Agribusiness Management Through three successful editions, Principles of Agribusiness Management has provided a solid foundation for an entire generation of agribusiness students. The authors have refined and adapted each edition to the continually evolving world of ......

• The Trader's Guide to Key Economic Indicators Yamarone, a former trader, academic, and current Wall Street economist, shows readers what to look for in new economic data reports, how to react, and how to use or avoid the popular tricks of Wall Street. This new, fully updated edition covers ......

• Wealth, War & Wisdom At least once in every century there has been an episode of massive wealth destruction when the Four Horsemen of the Apocalypse - Pestilence, War, Famine, and Death - have ridden. The apocalypse will come again, but probably in a very different ......

• Complete MBA For Dummies Want to get an MBA? "The Complete MBA For Dummies", 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies. From management to ......

• SAS 9 Study Guide: Preparing for the Base Programming Certification Exam for SAS 9 SAS 9 Study Guide is designed to help users of SAS 9 become familiar with the fine points of the software as well as develop solid study strategies that will shorten preparation time and ensure successful exam results. The following five study ......

• Leading the Board: The Six Disciplines of World-Class Chairmen This book provides unique and powerful insights into what it takes to succeed as a chairman leading a modern organization. Based on global research, the authors unveil the six disciplines of world-class chairmen. "Leading the Board" will become ......

• Leadership Landscapes Recent leadership books have focused on how to lead where tasks are internal and relationships between companies are straightforward market or buy sell transactions. Things have now changed dramatically. This book looks at large scale ......

• The CIS, the EU and Russia: Challenges of Integration "The CIS, the EU and Russia: Challenges of Integration" focuses on the challenges of integration that face countries in the post-Soviet space, in particular Russia, Ukraine and Belarus. The book explores these challenges and analyses the links ......