Книги о рекламе, маркетинге, PR и дизайну

• С десятью клоунами цирк не построишь Нет универсального рецепта успеха в бизнесе, как нет и единого принципа для решения любой управленческой задачи. Реалии деловой жизни слишком сложны. Однако существует множество простых правил - квинтэссенция управленческого опыта, ядро ......

• Decision Making with the Analytic Network Process: Economic, Political, Social and Technological Applications with Benefits, Opportunities, Costs and Risks The Analytic Network Process (ANP) developed by Thomas Saaty in his work on multicriteria decision making applies network structures with dependence and feedback to complex decision making. This book is a selection of applications of ANP to ......

• Pfeiffer's Classic Activities for Developing New Managers This new addition to the popular classics series provides a wealth of material to train and develop new and aspiring managers. Good managers are vital to the success of any organization. Effective management from new managers, frontline ......

• The Way to Trade: Discover Your Successful Trading Personality Most people lose in the markets for one simple reason - they trade emotionally. Good trading is not a question of doing, it is a question of being. How do you trade? Trading is a life experience. It is not like any other business. The beauty of ......

• The New Imperialism People around the world are confused and concerned. Is it a sign of strength or of weakness that the US has suddenly shifted from a politics of consensus to one of coercion on the world stage? What was really at stake in the war on Iraq? Was it ......

• Barnga: A Simulation Game on Cultural Clashes Help your employees understand what unites them together and what makes them unique! Barnga is the classic simulation game on cultural clashes. Participants experience the shock of realizing that despite their good intentions and the many ......

• "Двусторонний" рыночный риск в классической портфельной теории. Методические материалы Данные методические материалы используются автором в процессе преподавания курса "Теория риска и моделирования рисковых ситуаций" в Финансовой академии при Правительстве Российской Федерации. Раскрывается понятие кредитного риска и идеи основных ......

• Pension Law -...

• William Morris Designs (+ CD-ROM) From a rare sourcebook: more than 250 superb designs depicting decorative letters, elaborate floral borders, body type, and delicate woodcut illustrations. Together with a smaller selection of full-color designs once used in wallpaper, ......

• The Arthur Rackham Treasury: 86 Full-Color Illustrations Magnificently reprinted from more than 25 rare early editions, these 86 illustrations include many plates that have not been reproduced in decades. They span Rackham`s career - his landmark 1905 edition of Rip Van Winkle to masterworks such as ......

• The New CFO Financial Leadership Manual Filled with pragmatic insights, proactive strategies, and best practices, The New CFO Financial Leadership Manual, Second Edition is destined to become your essential desktop companion. This thorough guidebook is essential reading for the CFO ......

• Microsoft Windows для руководителей (на спирали) Данная серия практических книг предназначена для руководителей любого уровня, поскольку каждый управленец применяет в своей работе электронную почту, Интернет, Word и Excel и, как правило, работает в среде Windows. В связи с этим парадокс: ......

• Учебник победителя. Как стать хозяином своей судьбы Автор книги, сравнивая судьбы известных людей, помогает читателю раскрыть свои возможности и стать одухотворенной личностью, излучающей мощный поток энергии. Посвящая себя любимому делу, человек концентрирует в нем все свои душевные силы. Не ......

• Doing Business 2007: How to Reform Doing Business 2007 focuses on reforms, identifies top reformers in business regulation, and best practices in how to reform. This volume is the fourth in a series of annual reports investigating global regulations that enhance business activity ......

• Legislative Politics and Economic Power in Russia "Legislative Politics and Economic Power in Russia" is a study of the legislative actors and institutions that have shaped economic law making in Russia since 1990. Assessing the influence of partisan, bureaucratic, regional and corporate ......