Книги о рекламе, маркетинге, PR и дизайну

• Economic Growth and Macroeconomic Dynamics: Recent Developments in Economic Theory This book brings together contributions in growth theory and macroeconomic dynamics that reflect more recent developments in the ongoing debate over the relative merits of neoclassical and endogenous growth models. It focuses on three important ......

• Analyzing the Distributional Impact of Reforms: Volume 1 (+ CD-ROM) The analysis of the distributional impact of policy reforms on the well-being or welfare of different stakeholder groups, particularly on the poor and vulnerable, has an important role in elaborating and implementing poverty reduction strategies ......

• Inside the Minds: Energy Venture Capital Best Practices: Leading VCs on Spotting Opportunity, Assessing Risk, and Exiting the Investment Energy Venture Capital Best Practices is an authoritative, insider`s perspective on the ins and outs of energy venture capital-a highly relevant topic given the increasing discussion of energy crises and the need for alternative sources of ......

• Conflict and Cooperation: Institutional and Behavioral Economics Allan Schmid`s innovative text, "Conflict and Cooperation: Institutional and Behavioral Economics", investigates "the rules of the game," how institutions - both formal and informal - affect these rules, and how these rules are changed to serve ......

• Ever Closer Union: An Introduction To European Integration -...

• Mathematical Tools for Economics With many expensive and lengthy mathematics texts for students of economics on the market. Mathematical Tools for Economics provides an affordable, short, and accessible alternative for those requiring an intermediate, semester-length treatment. ......

• Unsustainable: A Primer for Global Environmental and Social Justice Aimed at an audience, including both budding social activists and young people studying the environment and international development, this book explains how these crises share the same historical roots. Brilliantly combining a huge amount of ......

• International Competition Policy The opening up of world markets, rapid growth of trade and foreign direct investment create manifold problems for competition policy. Thus, international mergers may have adverse effects on many countries, international cartels may carve up ......

• Babes in Tomorrowland: Walt Disney and the Making of the American Child, 1930-1960 Linking Margaret Mead to the Mickey Mouse Club and behaviorism to Bambi, Nicholas Sammond traces a path back to the early-twentieth-century sources of "the normal American child." He locates the origins of this hypothetical child in the ......

• Comparative International Accounting (9th Edition) Comparative International Accounting takes a comprehensive look at the international dimensions of financial accounting and reporting. While the book`s two main authors have written the majority of chapters, it includes several contributions ......

• Trust Your Vibes At Work And Let Them Work For You! As a professional, six-sensory, intuitive consultant and teacher, Sonia Choquette has worked with thousands of people from all over the world who seek advice and direction, especially regarding their jobs. For many of her clients and students, ......

• Maquiavelo en la empresa La mayor у mas organizada de las corporaciones revela aqui sus tecnicas de conduccion у las pone al alcance de todos. A diferencia de otros manuales de negocios, "Maquiavelo en la empresa" evita la verborragia teorica. Presenta descarnadamente ......

• Information and Communications for Development 2006: Global Trends and Policies "The report is essential reading for policy makers, government workers, and academics pursuing the goal of equitable, sustainable development across the world." - N.R.Narayana Murthy, Chairman and Chief Mentor Infosys Technologies Ltd. ......

• From Knowledge Management to Strategic Competence: Measuring Technological, Market And Organisational Innovation The business and academic communities continue to have an interest in the concepts of knowledge management and strategic competencies or core capabilities. This book attempts to establish the links between strategic competencies, knowledge ......

• International Marketing: A Global Perspective In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. "International Marketing: A Global Perspective" starts from the premise that any firm - regardless of size - can compete ......