Книги о рекламе, маркетинге, PR и дизайну

• The Green Multiplier: A Study of Environmental Protection and the Supply Chain Supply chain management, a generally overlooked area of management, is steadily evolving into a corporate function of ever-growing economic importance. Yet is this increasing importance reflected in environmental protection? This book offers a ......

• Distressed Debt Analysis: Strategies for Speculative Investors Recently, reorganizations, restructurings, and bankruptcies have replaced IPOs as the common financial vehicle of the times. However, these distressed companies can still provide an avenue for profitable investing. This eagerly anticipated new ......

• George Soros on Globalization Never before have we stood to gain or lose as much from understanding the international economy. Scandals plague the world`s largest corporations, the American trade deficit has soared to historic heights, and international organizations from ......

• The Field Guide to the Global Economy An eye-opening, twenty-first century guide to the myths and realities of the international economy. This fully updated and expanded second edition of The Field Guide to the Global Economy presents the latest facts to help make sense of the ......

• Good to Great and the Social Sectors: A Monograph to Accompany Good to Great Jim Collins Answers the Social Sector with a Monograph to Accompany Good to Great. 30-50% of those who bought Good to Great work in the Social Sector. This monograph is a response to questions raised by readers in the social sector. It is not a ......

• Final Accounting: Ambition, Greed and the Fall of Arthur Andersen A withering exposA of the unethical practices that triggered the indictment and collapse of the legendary accounting firm. Arthur Andersen`s conviction on obstruction of justice charges related to the Enron debacle spelled the abrupt end of the ......

• The Capitalist Manifesto: The Historic, Economic and Philosophic Case for Laissez-Faire The Capitalist Manifesto defends capitalism as the world`s most moral and practical social system. This book is written for the rational mind, whether the reader is a professional intellectual or an intelligent layman. It makes the case for ......

• Foreign Exchange: A Practical Guide to the FX Markets In today`s global marketplace, there is a critical need for both individual and professional investors to become better acquainted with foreign exchange. As economies become more intertwined and currencies continue to fluctuate, we must ......

• Creative Cash Flow Reporting: Uncovering Sustainable Financial Performance Contrary to popular opinion, managers have a degree of discretion in reporting operating cash flow. In this era, when the trustworthiness of reported earnings is in question, a reliance on as-reported operating cash flow is not the convenient ......

• The Business and Practice of Coaching: Finding Your Niche, Making Money, and Attracting Ideal Clients An estimated 30,000 coaches have entered the coaching profession during the past five years. Unfortunately, the majority report they are unable to earn a living wage from their coaching services. Competition is high, and the knowledge of how to ......

• Service Franchising: A Global Perspective "Service Franchising: A Global Perspective" succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the ......

• The Ice Cream Maker: An Inspiring Tale About Making Quality The Key Ingredient in Everything You Do Innovation, claims quality consultant Subir Chowdhury, is part of America`s DNA. No other country in the world matches America`s creative drive and its ability to turn innovative ideas into revolutionary products-from antilock brakes and ......

• The Coming Generational Storm: What You Need to Know about America's Economic Future This paperback edition of The Coming Generational Storm has been revised and updated and includes a new foreword by the authors. In 2030, as 77 million baby boomers hobble into old age, walkers will outnumber strollers; there will be twice as ......

• The Bourgeois Virtues: Ethics for an Age of Commerce For a century and a half, the artists and intellectuals of Europe have scorned the bourgeoisie. And for a millennium and a half, the philosophers and theologians of Europe have scorned the marketplace. The bourgeois life, capitalism, Mencken’s ......

• Trade-Offs: An Introduction to Economic Reasoning and Social Issues When economists wrestle with issues such as unemployment, inflation, or budget deficits, they do so by incorporating an impersonal, detached mode of reasoning. But economists also analyze issues that, to others, do not typically fall within the ......