Книги о рекламе, маркетинге, PR и дизайну

• Positioning : The Battle for Your Mind Book DescriptionThis business classic deals with the problems of communicating to a skeptical, media-blitzed public....

• Fashion Design: Process, Innovation & Practice Fashion design seems to be a glamorous mystery for which only a fortunate few have sufficient talent. In reality, however, commercially successful results can be achieved if a number of logical processes are followed in the design process. The ......

• Beyond Branding: How the New Values of Transparency And Integrity Are Changing the World of Brands Book DescriptionIn response to the growing "anti-globalization" movement and the perception that brands are manipulative and demeaning, Beyond Branding argues that branding is neither inherently good nor evil. The contributors aim to show that ......

• Sellebrity : My Angling and Tangling With Famous People Book DescriptionAmerican adman and image-maker George Lois (b. 1931) was a leader of the Creative Revolution of the 1960s and is the mind behind an astonishing array of branding campaigns and unforgettable magazine covers during his fifty-year ......

• The Complete Business Planning Guide ...Planning for business generally involves creating a step-by-step process for pursuing a new undertaking-marketing a new product, building a new factory, opening a new territory-or reorienting an ongoing responsibility-personnel training, ......

• Tpm: Collected Practices And Cases (Insights on Implementation) Equipment downtime can bring a lean manufacturing operation to a complete standstill. Total productive maintenance (TPM) is such a fundamental part of becoming lean because a machine failure at one step of a continuous flow process will halt all ......

• ABCs of Activity Based Management : Crushing Competition Through Performance Improvement Book DescriptionIf you want a book on theory, philosophies, and generalities then read something else. But if you want to succeed in business and crush your competition, this is the book for you. ABCs of Activity Based Management is a how-to ......

• Structure Is Destiny: The Dandelion Paradox Book Description"Get your life back!" says Joel Orr. "If you work in an organization structured like a pyramid, you know that pyramids are places where great people are buried," says Dr. Joel Orr in his new book, Structure is Destiny: The ......

• Managing Up : How to Forge an Effective Relationship With Those Above You Amazon.comAfter fourteen years of working shoulder to shoulder with GE tough guy Jack Welch, Roseanne Badowski is not afraid of what she calls the "s-word." She argues that all of us are secretaries as well as managers. In Managing Up, Badowski ......

• Introducing Microsoft Office InfoPath 2003 Book DescriptionMicrosoft Office InfoPath, a new program in the Microsoft Office System, can revolutionize the way your organization gathers, processes, and analyzes information. This easy-to-follow tutorial covers InfoPath from all angles?from ......

• Analysis and Algorithms for Service Parts Supply Chains (Springer Series in Operations Research and Financial Engineering) Book DescriptionServices requiring parts has become a $1.5 trillion business annually worldwide, creating a tremendous incentive to manage the logistics of these parts efficiently by making planning and operational decisions in a rational and ......

• Agile Software Development in the Large: Diving Into the Deep Book DescriptionAgile or "lightweight" processes have revolutionized the software development industry. They`re faster and more efficient than traditional software development processes. They enable developers to embrace requirement changes ......

• Perspectives in Business Ethics Laura Hartman`s: Perspectives in Business Ethics offers a foundation in ethical thought, followed by a variety of perspectives on difficult ethical dilemmas in both the personal and professional context. This anthology encourages the reader to ......

• The Global Negotiator: Making, Managing and Mending Deals Around the World in the Twenty-First Century Book Description In today`s global business environment, an executive must have the skills and knowledge to navigate all stages of an international deal, from negotiations to managing the deal after it is signed. The aim of Global Negotiator is ......

• When Cultures Collide: Leading Across Cultures Book DescriptionRichard Lewis provides a truly global and practical guide to working and communicating across cultures, with penetrating insights into how different business cultures accord status, structure their organizations, and view their ......