Книги о рекламе, маркетинге, PR и дизайну

• Level Three Leadership New: Leadership is about managing energy, first in one’s self and then in those around. This text asks readers repeatedly to consider how you will need to change yourself before you strive to change those or the situation around you. More ......

• The Haier Way: The Making of a Chinese Business Leader and a Global Brand Book DescriptionHaier is the largest consumer appliance maker in China, regarded as the "GE of China." But back in 1984, it was a small factory on the verge of bankruptcy because no one wanted its poor quality products. Today Haier is a ......

• Dare to Lead: Proven Principles of Effective Leadership Book Description"The principles of leadership are not something you acquire after you become a success," says Byrd Baggett. "Putting them into practice is what makes you a success." Dare to Lead is an easy-to-understand primer of proven ......

• Nelson's Way Book DescriptionWidely admired as a celebrated and effective leader, Lord Nelson`s dynamic approach to leadership and management is translated here with practical and contemporary insights for today`s managers. Nelson`s Way incorporates the ......

• The Ins and Outs of the Fashion Industry?From a Fashion Insider Book DescriptionIf you?re interested in breaking into the exciting world of fashion, The Ins and Outs of the Fashion Industry?From a Fashion Insider will show you how. With over ten years of experience in the fashion industry, author Yolanda ......

• Chief Performance Officer: Measuring What Matters, Managing What Can Be Measured Simply put, this is the premier book written on the concept of the Chief Performance OfficerA?whether a single person in an organization or compilation of talented individuals, every company needs to put this program in place toensure success. ......

• Stocks, Options & Spreads Twenty years of teaching stock and option trading led the author and his students to the system that he follows today and offers to you. This book incorporates all the basic principles of stock selection, expectations, and chart analysis to ......

• Put Options : How to Use This Powerful Financial Tool for Profit & Protection Book Description How to profit from put options, the straightforward, versatile tool that any investor can use Put Options provides complete information for understanding and using puts, the easy to-use investment designed to help investors ......

• The Learning Annex Presents Making Money in Real Estate: A Smarter Approach to Real Estate Investing Book DescriptionAs homes continue to appreciate at favorable rates, more and more investors are viewing real estate as a safe investment alternative. How do you find expert, reliable information on breaking into—and profiting—from this booming ......

• Data Analysis with Spreadsheets (with CD-ROM)

• Staff Recruitment, Retention, & Training Strategies For Community Human Services Organizations Book DescriptionRecruitment, retention, and training?the three most challenging issues facing community human services organizations. Now supervisors, managers, and administrators have a practical guidebook for facing these challenges and ......

• Coaching with Colleagues : An Action Guide to One-to-One Learning Book Description This is the first serious book about coaching deeply rooted in a long and varied therapeutical tradition that at the same time translates insights from that tradition into clear and crisp models for practical application in ......

• Thirsty? Los Angeles: The Lowdown on Where the Real People Drink Book DescriptionWant to explore the town like a local, whether you?re new there or have lived as an Angeleno all of your life? THIRSTY? Los Angeles gives you the lowdown on the best neighborhood spots to quench your thirst or fire up a new ......

• Food Fundamentals (8th Edition) This clear, concise book helps learners develop a strong basic understanding of food preparation and science within the context of societal concerns related to health and food safety. A three-part organization covers Today’s Food Scene, Food ......

• International Cases in Tourism Management "International Cases in Tourism Management" provides an array of international case studies on tourism management for use as teaching materials, or for students wishing to deepen their understanding of the subject and its key issues. The case ......