Книги о рекламе, маркетинге, PR и дизайну

• Sports Marketing and the Psychology of Marketing Communications (Advertising and Consumer Psychology)

• Successful Strategies in Supply Chain Management Book DescriptionIn light of today?s fast paced, globalized economy, there is an increasing need for organizations to produce products and utilize resources more effectively and efficiently. Moreover, the Information Age we are living in makes it ......

• Microeconometrics : Methods and Applications Book DescriptionThis book provides the most comprehensive treatment to date of microeconometrics, the analysis of individual-level data on the economic behavior of individuals or firms using regression methods for cross section and panel data. ......

• Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement This book shows leaders how to use strategic planning to strengthen their organization and outlines the reasons public and nonprofit organizations must embrace strategic planning to improve their performance. When it was first published more ......

• How to Open a Financially Successful Specialty Retail & Gourmet Foods Shop Book DescriptionThe $20 billion gourmet market is nearly recession-proof. In fact, experts indicate that gourmet products actually do better in uncertain times like these as consumers seek out affordable luxuries. If you plan to open a specialty ......

• An Evolutionary Theory of Economic Change This book contains the most sustained and serious attack on mainstream, neoclassical economics in more than forty years. Nelson and Winter focus their critique on the basic question of how firms and industries change overtime. They marshal ......

• Professional Event Coordination (The Wiley Event Management Series) Book DescriptionIntroducing a clear path toward event excellence A comprehensive guide to essential competencies for event coordinators, Professional Event Coordination examines the full event planning process and provides the tools and ......

• MP Financial and Managerial Accounting: The Basis for Business Decisions w/ My Mentor, Net Tutor, and OLC w/ PW Financial and Managerial Accounting has been updated to incorporate detailed information on recent legislation affecting the accounting profession, including the Sarbanes-Oxley Act. The accompanying CD and PowerWeb applications give you greater ......

• Introduction to Modern Portfolio Optimization with NuOPT, S-PLUS and S+Bayes Book DescriptionIn recent years portfolio optimization and construction methodologies have become an increasingly critical ingredient of asset and fund management, while at the same time portfolio risk assessment has become an essential ......

• Energy Hedging in Asia : Market Structure and Trading Opportunites (Finance and Capital Markets) Book Description This book focuses on the latest developments in the Asia-Pacific community in terms of how deregulation and privatization are bringing more risk to energy companies. In the light of these market changes, interest in energy risk ......

• The Regulation of Investment in Utilities: Concepts and Applications (World Bank Working Papers) (World Bank Working Papers) Book DescriptionRegulatory institutions and the regimes that they establish have a significant impact on the environment for new investment in utility and infrastructure industries. This is especially true when the investment is provided by the ......

• Economic Globalization and Compliance With International Environmental Agreements (International Environmental Law and Policy Series, V. 63)

• Scenario Logic and Probabilistic Management of Risk in Business and Engineering (Applied Optimization) Book DescriptionIn this volume the methodological aspects of the scenario logic and probabilistic (LP) non-success risk management are considered. The theoretical bases of scenario non-success risk LP-management in business and engineering are ......

• The European Union: Economics and Policies The European Union has established itself as a leading text that provides readers from all disciplines with a sound understanding of the economics and policies of the EU. Its wealth of information, detail and analysis has ensured that previous ......

• Microregionalism and Governance in East Asia (Routledge/Warwick Studies in Globalisation)