Книги о рекламе, маркетинге, PR и дизайну

• Sixty Trends in Sixty Minutes This is a terrific book. Useful, stimulating, and fun. Helpful not only in business but in general day-to-day life. Christopher J. D. Ainsley, President and CEO Wolters Kluwer, International Health & Science Tired of asking yourself `How did ......

• Design and Marketing Of New Products A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial ......

• Basic Marketing "Basic Marketing" is the market leading principles text domestically. Basic Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout the body of the text. This integration of themes, ......

• Customer Loyalty: How to Earn It, How to Keep It You've read about customer loyalty in Publishers Weekly, Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling ......

• The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

• Facilitating Corporate Solutions: Activities to Teach Soft Skills Twelve excellent training activities scripted by a master facilitator for classes on communication, leadership, customer service, teamwork, problem solving, and performance improvement. This is a must-buy for all trainers and presenters....

• Pfeiffer's Classic Activities for Improving Interpersonal Communication "Pfeiffer`s Classic Activities for Interpersonal Communication" is a comprehensive resource filled with ready-made learning activities that you can immediately put to use in your ongoing effort to maintain and improve workplace communication. ......

• 50 Creative Training Closers : Innovative Ways to End Your Training with IMPACT! Go out with a BANG! They`ll forget you as soon as you walk out the door . . . unless you make your training memorable. This essential resource is your way to make your mark. Fifty ways to close your training sessions and presentations so they ......

• Don't Shoot the Dog! The New Art of Teaching and Training Better Way to Better Behavior. Karen Pryor's clear and entertaining explanation of behavioral training methods made Don't Shoot the Dog! a bestselling classic. Now this revised edition presents more of her insights into animal-and ......

• Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth In B uilding the Brand-Driven Business , authors Scott M. Davis and Michael Dunn— two of the nation's foremost experts on brands— map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show ......

• Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on ......

• Orchestrating Success: Improve Control of the Business with Sales & Operations Planning The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company`s business plan and each department`s operations, ......

• Quality Facility Management : A Marketing and Customer Service Approach Stressing the facility manager`s role as pro-active strategist and marketer, this compact, up-to-the-minute, user-friendly guide provides a detailed explanation of the tools and techniques needed to implement a customer service program. Features ......

• Business Forecasting and Its Practical Application 1927. This book must be judged in the light of its limited objective. It is not the product of the study, either literally or metaphorically. It was written in the spare moments of a busy business life, and it deliberately avoids any abstruse ......

• Selling Places: The Marketing and Promotion of Towns and Cities, 1850-2000 Today, the projected image of a city may play a greater role than its reality in shaping the views of visitors, investors, and, even, residents. High pressure marketing and sales techniques are frequently used to help troubled cities in their ......