Книги о рекламе, маркетинге, PR и дизайну

• Corporate Culture and the Quality Organization Most quality management programs focus on the tools that can be employed to improve quality, but the long-term results of these efforts have been mixed. The only way to ensure that quality improvement will have lasting consequences for a firm is ......

• Inside Corporate Innovation The new wave of organizational innovations involves new types of arrangements between individuals and corporations. It is likely to continue to produce new organizational forms, spanning the entire range of combinations of markets and ......

• Fuzzy Preference Modelling and Multicriteria Decision Support (Theory and Decision Library D:) This book provides in-depth coverage of the most important results about fuzzy logic including negations, conjunctions, disjunctions, implications and gives the interrelations between those different connectives. The work brings together ......

• Benchlearning: Good Examples as a Lever for Development Further to the success of Benchmarking - A Signpost to Excellence in Quality & Productivity , this latest book creates a new concept, `Benchlearning`. Building from an established level of understanding, this innovative new approach combines the ......

• The Logic of Failure

• Business Intelligence Roadmap: The Complete Project Lifecycle for Decision-Support Applications Business Intelligence Roadmap is a visual guide to developing an effective business intelligence (BI) decision-support application. This book outlines a methodology that takes into account the complexity of developing applications in an ......

• Trading Without Fear : Eliminating Emotional Decisions with Arms Trading Strategies (Wiley Finance) "The key to investment success, if there be just one, is the ability to remain emotionally detached. That detachment is only achieved through confidence. That confidence is only arrived at through knowledge. That knowledge is arrived at through ......

• How to Buy: An Insider's Guide to Making Money in the Stock Market A new foreword by the author in 2001 brings new perspective to the original How to Buy. This book compliments Mamis’ "When to Sell" by providing a concrete path to reaping profits in the stock market year by year. How to Buy’s chapters include ......

• The Motley Fool Investment Guide for Teens: 8 Steps to Having More Money Than Your Parents Ever Dreamed of From the personal-finance duo Fortune magazine called "funny, smart, cynical, opinionated" comes savvy financial advice for today's street-smart young investors. The Motley Fool has made investing fun and easy for millions ofpeople. Now, it ......

• Advanced Options Trading: The Analysis and Evaluation of Trading Strategies, Hedging Tactics & Pricing Models This book thoroughly explains the options markets. Moreover, the work contains several unique features, including computer codes to calculate changes in options properties and a historic evaluation of options strategies and pricing theories. As ......

• When to Sell: Inside Strategies for Stock-Market Profits A classic book that was updated and revised in 1994, now with a new foreword written by the author. A meaningful analysis, a few rules to follow, how to choose good charts, and numerous case histories. Guidelines to follow which help you to be ......

• Option Strategies: Profit-Making Techniques for Stock, Stock Index, and Commodity Options Find out how options really work with this complete introduction to options valuation and trading. In this revised and expanded edition, top options expert Courtney Smith details the ins and outs of this lucrative, yet complex, financial ......

• Techni-Seasonal Commodity Trading Teaches the revolutionary, and highly profitable technique of techni-seasonal trading. This utilizes technical analysis tools to confirm potential seasonal trades. Outstanding results presented along with complete rules for trading. Формат: 21,5 ......

• Straight Talk About Mutual Funds: New and Updated Edition Following the same reader-friendly format as the highly-acclaimed original, this edition covers all the basics of fund investing and includes a host of new, important information. In her characteristic easy-to-read style, Dian Vujovich offers ......

• Portfolio Theory and Investment Management Since the first edition of this book was published, significant developments have modified the general view of the efficient market hypothesis. This fully revised second edition provides a major contribution to the study of these developments. ......