Книги о рекламе, маркетинге, PR и дизайну

• China and Southeast Asia's Ethnic Chinese : State and Diaspora in Contemporary Asia Bolt uses the relationship between China and Southeast Asia`s ethnic Chinese as a case study, and he focuses on the potential role of a diaspora in the economic and political development of its "homeland" as well as the role of the state in ......

• How and When to Invest in the Stock Market: Unique Approach to Winning Market Trading Strategies A unique approach with supporting market data and case studies is presented by the author. The approach is simple and easy to use and follow. This book shows investors how and when to invest in stocks, mutual funds and index options. The trading ......

• World of Coins and Coin Collecting It is the complete guide to contemporary numismatics that collectors and investors repeatedly turn to. This award-winning book covers important developments in coin collecting during the last quarter century, and devotes the same careful ......

• Online Trader's Dictionary: The Most Up-to-Date and Authoritative Compendium of Financial Terms When it comes to investing-or every day life-nothing has changed the rules as much as technology. For anyone interested in investing, business, the Internet, or technology in general, the Online Trader's Dictionary is the perfect resource. As ......

• Stock Market Strategies That Work How to trade­­and make money­­in today`s volatile market Making significant money in the stock market isn`t a given. However, investors can greatly increase their odds of success by knowing the basics of how the market works and­­more ......

• Beyond Value at Risk: The New Science of Risk Management Risk management and measurement are now, without doubt, the hottest topics in the finance world. Today, quantifying risk management is not only a management tool ? but is also used by regulators for banks and finance houses. Beyond Value at Risk ......

• Investing by the Stars -...

• Portfolio Theory and Performance Analysis For many years asset management was considered to be a marginal activity, but today, it is central to the development of financial industry throughout the world. Asset management`s transition from an "art and craft" to an industry has inevitably ......

• The Ultimate Secrets of Advertising This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. ......

• Stock Trading Techniques: Based on Price Patterns Michael Harris is giving us more pointers on stock trading based on patterns. These are not repetitions of those he offered in his first book, "Short-Term Trading with Price Patterns," so the reader doesn`t need to worry about getting two books ......

• Implementing Derivative Models Derivatives markets, particularly the over-the-counter market in complex or exotic options, are continuing to expand rapidly on a global scale, However, the availability of information regarding the theory and applications of the numerical ......

• Stock Options for Dummies If you’re like the majority of the estimated 12 million employees in the U.S. who have stock options as a key component to their compensation packages, you have a vague notion, at best, of how options work and what they can mean to your ......

• Technical Analysis for Dummies A simple, straightforward guide to the fundamentals of technical analysis For active traders and investors who don't understand the complicated art of technical analysis, this commonsense resource covers all the bases. Explaining the basic ......

• Achieving Business Value from Technology: A Practical Guide for Today's Executive Clearly, IT investments have never before played such a critical part in business growth. The book addresses the weakness existing in most management systems involving the lack of a systematic process to realize the economic benefits of the IT ......

• The Visual Investor: How to Spot Market Trends Visual analysis enables an investor to analyze a stock or industry group without complicated mathematical formulas and technical concepts. Instead, it tells you - simply and quickly - whether or not the fundamentals of a particular stock are ......