Книги о рекламе, маркетинге, PR и дизайну

• The Food Service Professionals Guide to Controlling Liquor Wine, & Beverage Costs This new series from the editors of the Food Service Professional Magazine are the best and most comprehensive books for serious food service operators available today. The information is boiled down to the essence and covers all the bases, ......

• Technology and the Regulation of Financial Markets, Securities, Futures, and Banking This is a reprint of a previously published work. It deals with how emerging technologies have affected financial markets and their regualtion....

• The Uruguay Round and Beyond. Essays in Honor of Arthur Dunkel Greatly admired by the world community of policymakers and scholars of international trade, Arthur Dunkel is credited with having saved the Uruguay Round from failure. This volume - whose authors include the most distinguished trade policymakers ......

• Econometrics and Economic Theory in the 20th Century: The Ragnar Frisch Centennial Symposium Ragnar Frisch received the first Nobel Memorial Prize in Economic Science together with Jan Tinbergen in 1969 for having played an important role in ensuring that mathematical techniques figure prominently in modern economic analysis. This ......

• Max Weber and the Idea of Economic Sociology While most people are familiar with The Protestant Ethic and the Spirit of Capitalism , few know that during the last decade of his life Max Weber (1864-1920) also tried to develop a new way of analyzing economic phenomena, which he termed ......

• E-Supply Chain: Using the Internet to Revolutionize Your Business From the foremost expert on supply chain management: Shows how market leaders are focusing their entire organization on driving value to customers; A practical guide for developing effective supply chain plans and e-business models; Reveals how ......

• The Rise of Fiduciary Capitalismtic

• A Macroeconomics Reader A Macroeconomics Reader brings together a collection of key readings in modern macroeconomics. Each article has been carefully chosen to provide the reader with accessible, non-technical, reflective papers which critically assess important areas ......

• Currencies and Crises Paul Krugman`s first collection of essays, Rethinking International Trade, mounted a spirited assault on established trade theory and proposed an alternative approach to account for increasing returns and imperfect competition. Less theoretical ......

• The Atlas of Economic Indicators: A Visual Guide to Market Forces, and the Federal Reserve For professional and individual investors, executives or business students, a unique atlas of what makes the markets move....

• Centre-Periphery Relations in Kazakhstan This paper analyzes the dynamics between Kazakhstan`s centralizing policies and the mounting economic and political centrifugal forces in a country eleven times the size of the United Kingdom, with over one hundred national minorities. The ......

• The Commons in the New Millennium: Challenges and Adaptation Globalization, population growth, and resource depletion are drawing increased attention to the importance of common resources such as forests, water resources, and fisheries. It is critical that these resources be governed in an equitable and ......

• The Ecology of Building Materials As both a practising architect and a researcher, Berge introduces us authoritatively to issues such as using raw materials from renewable sources, and the possibilities of designing and manufacturing reusable building materials. The alternatives ......

• Trade and Environmental Law in the European Community (Oxford European Community Law Library) This is an up-to-date and comprehensive overview of the European Community`s legal rules and mechanisms for the establishment and integration of the Single European Market and for the protection of the environment. Focusing on the relationship ......

• Better Than Kyoto: How Climate Stability Bonds Can Inject Market Incentives into the Achievement of a Stable Climate The Kyoto Protocol is deeply flawed. It is entirely focused on cutting greenhouse gas emissions, rather than on achieving climate stability. It assumes that governments know what is going on and how best to stop it. This book proposes a better ......