Книги о рекламе, маркетинге, PR и дизайну

• Mathematical Location and Land Use Theory: An Introduction (Advances in Spatial Science) Covers all main topics of spatial economics, plant location, the theory of nested market areas, including rank-size relations, spatial competition and pricing, land use theory and the emergence of specialization and trade, commuting and traffic ......

• Nature and the Marketplace: Capturing the Value of the Ecosystem In recent years, scientists have begun to focus on the idea that healthy, functioning ecosystems provide essential services to human populations, ranging from water purification to climate regulation. Nature and the Marketplace examines the real ......

• The Little Earth Book The Earth is now desperately vulnerable; so are we. This gift-priced-and-sized book contains original, stimulating mini-essays about what is going wrong with our planet and about the greatest challenge of our century: how to save the Earth for ......

• Who Will Feed China?: Wake-Up Call for a Small Planet This work discusses the consequences for the world`s food supply of rapidly increasing prosperity in China and the "Tiger" economies of the Far East. It argues that the prospects of food production keeping pace with growing population and ......

• Eco-Economy: Building an Economy for the Earth 1 edition....

• Working Wives and Dual-Earner Families This book analyzes the effects of wives' employment on the economic status of families, using both descriptive and empirical research. The historical and socio-economic causes of change in the employment status of wives and husbands are ......

• Microeconomic Analysis Microeconomic Analysis has been a fixture of graduate programs in economics for fifteen years. It has held this position because it has the authority, the clarity, and the breadth necessary for a classic text. This new Third Edition continues to ......

• Managing International Risk The point of departure for this book is the fundamental assertion that managers of international enterprises must cope not only with the hazards that jeopardize the success of ordinary domestic transactions but also with additional perils that ......

• Applied Macroeconometrics This text provides graduate students of macroeconomics, econometrics, and monetary economics with discussion and practical illustrations of the techniques used in applied macroeconometries. Until the 1970s, there was consensus regarding both the ......

• Open Economy Macroeconomics Professor Rodseth provides a broad survey of open economy macroeconomics within a unified framework. This upper-level book reviews the theories employed by ministries of finance, central banks and financial institutions that form the basis for ......

• Managing Public Disputes: A Practical Guide for Professionals in Government, Business and Citizen's Groups For more than a decade, Managing Public Disputes has been the first choice, hands-on guide for managers, offering useful instructions for handling a wide range of large and small public controversies from the national to the community level. It ......

• Resetting Price Controls for Privatized Utilities: A Manual for Regulators Due to private companies replacing government agencies, in many countries governments must develop new skills in economic regulation and ensure that the companies remain economically and financially sound. This manual offers new economic ......

• Crisis? What Crisis? Orderly Workouts for Sovereign Debtors

• The Art of Economic Persuasion: Positive Incentives and German Economic Diplomacy Much has been written about a state`s use of the threat of military force or economic sanctions to change the behavior of another state. Less is known about the use of positive measures such as economic assistance and investment as a means of ......

• Japanese Direct Investment in China. Locational Determinants and Characteristics China, with the world`s largest population, is set to become the second largest market in the world by 2010. The importance of understanding the environment for foreign direct investment (FDI) in China has never been more apparent. With this as ......