Книги о рекламе, маркетинге, PR и дизайну

• Sales Management: A Global Perspective Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales ......

• Energy Policy in America since 1945 : A Study of Business-Government Relations (Studies in Economic History and Policy: USA in the Twentieth Century) In the political economy of energy, World War II was a significant watershed: It accelerated the transition from dependence on coal to petroleum and natural gas. At the same time, mobilization provided an unprecedented experience in the ......

• European Union Foreign Policy in a Changing World [ILLUSTRATED] European Union Foreign Policy in a Changing World provides a clear introduction to the complexities of contemporary European Union foreign policy, and offers a fresh and distinctive perspective on the nature of the European Union`s international ......

• National Transport Models: Recent Developments and Prospects This volume presents the state of the art and prospects of a sample of the most advanced national and European transport models within a comparative framework....

• Cayman Islands A "Spy" Guide Strategic and practical information on government, national security, army, foreign and domestic politics, conflicts, relations with the US, international activity, economy, technology, mineral resources, culture, traditions, govt....

• Your Money or Your Life: Economy and Religion in the Middle Ages In this book one of the most esteemed contemporary historians of the Middle Ages presents a concise examination of the problem that usury posed for the medieval Church, which had long denounced the lending of money for interest. Jacques Le Goff ......

• How to Compete in the War for Talent : A Guide to Hiring the Best What is perhaps the biggest problem facing companies looking for new employees? Well, for many its finding the best candidates and winning the competition to convince those candidates that your offer is right for them. How do you become the ......

• Topics in Advanced Econometrics: Estimation, Testing and Specification of Cross-Section and Time Series Models This book provides a rigorous examination of a number of timely topics in advanced econometrics, together with an extensive and thorough treatment of the necessary probability theory. The book is uniquely self-contained, providing the reader ......

• Co-Integration, Error Correction, and the Econometric Analysis of Non-Stationary Data (Advanced Texts in Econometrics) This book is wide-ranging in its account of literature on cointegration and the modelling of integrated processes (those which accumulate the effects of past shocks). Data series which display integrated behavior are common in economics, ......

• Elements of Econometrics This classic text has proven its worth in university classrooms and as a tool kit in research--selling over 40,000 copies in the United States and abroad in its first edition alone. Users have included undergraduate and graduate students of ......

• One Thousand Exercises in Probability The companion volume to Probability and Random Processes, this book contains 1000+ exercises on the subjects of elelmentary aspects of probability and random variables, sampling, Markov chains, convergence, stationary processes, renewals, ......

• The Divine Right of Capital: Dethroning the Corporate Aristocracy Wealth inequity, corporate welfare, and industrial pollution are the symptoms of our sickened economy, Marjorie Kelly suggests. The underlying illness is shareholder primacy. In The Divine Right of Capital, she shows that the corporate drive to ......

• Building Local Bond Markets: An Asian Perspective The International Finance Corporation (IFC), a member of the World Bank Group, promotes private sector investment in developing countries, which will reduce poverty and improve people's lives. It is the world's largest multilateral organization ......

• IPO and Equity Offerings An initial public offering (IPO) is one of the most significant events in corporate life. It follows months, even years of preparation. During the boom years of the late 1990s bull market, IPOs of growth companies captured the imagination and ......

• Conducting the Java Job Interview: IT Manager Guide for Java with Interview Questions (IT Job Interview series) Book Description Offering accumulated observations of interviews with hundreds of job candidates, these books provide useful insights into which characteristics make a good IT professional. These handy guides each have a complete set of job ......