Книги о рекламе, маркетинге, PR и дизайну

• Statistical Thinking: Improving Business Performance This innovative book teaches students to understand the strategic value of data and statistics in solving real business problems. Following principles of effective learning identified by educational and behavioral research, the instruction ......

• Less Is More: How Great Companies Use Productivity Jennings, author of the popular It`s Not the Big That Eat the Small: It`s the Fast That Eat the Slow and founder of the media consultancy firm Jennings-McGlothin & Co., has undertaken to teach companies how to increase their productivity. He ......

• John P. Kotter on What Leaders Really Do Widely acknowledged as the world's foremost authority on leadership, John Kotter has devoted his remarkable career to studying organizations and those who run them, and his bestselling books and essays have guided and inspired leaders at all ......

• Casting for Big Ideas: A New Manifesto for Agency Managers That advertising agencies must change or die is no longer open to serious challenge. Just how they must change is another matter. Andrew Jaffe combines the knowledge of an insider with the dispassionate perception of an outsider; the clarity ......

• Maslow on Management Anyone who has sat through a psychology course has seen Abraham H.Maslow's hierarchy of needs, a pyramid capped by the highest human need of all, the need for, what Maslow famously termed, self-actualization. Since his death in 1970, Maslow's ......

• Strategic Tools for Social Entrepreneurs: Enhancing the Performance of Your Enterprising Nonprofit The idea of social entrepreneurship is becoming increasingly popular as nonprofit leaders search for new ways to serve their missions and generate funds for their organizations. In their book Enterprising Nonprofits, the authors offered new ways ......

• Buyout : The Insider's Guide to Buying Your Own Company Buyout provides managers and executives with the necessary tools and strategies for leading a company or division buyout. It explores the details of the entire buyout process and empowers managers to seize their destiny and take charge. Managers ......

• Complete Idiot's Guide to Running a Bed and Breakfast This book holds all the secrets to opening and running a successful inn. It gives you guidelines for choosing a profitable location and describes a day in the life of the average inn owner. You can find information about how to write up a ......

• Executive Coaching: Practices and Perspectives "Coaching has for too long been relegated to the bottom of most consultants` bags of fixes. More properly called "executive development," this field is becoming one of the hotter areas in the training world because of today`s need to retain and ......

• Executive Coaching with Backbone and Heart: A Systems Approach to Engaging Leaders with Their Challenges Coaching high-powered executives requires something special, something extra. Executive coaches must be more than instructors; they must become partners whose emotional investment in business outcomes equals that of their clients. They must have ......

• Leadership Without Easy Answers

• Leadership Secrets of Attila the Hun Classic insight for modern times. The world`s foremost producer of personal development and motivational audio programs now offers a completely unique approach to learning leadership skills. Most programs on leadership present the successes of ......

• Retailing Management W/Student Tutorial CD-ROM Retailing has become a high-tech, global industry. Retailing Management covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers ......

• Lincoln on Leadership: Executive Strategies for Tough Times Lincoln on Leadership is the first book to examine Abraham Lincoln`s diverse leadership abilities and how they can be applied to today`s complex world....

• It's Your Ship: Management Techniques from the Best Damn Ship in the Navy "The most important thing a captain can do is to see the ship from the eyes of the crew." This belief has successfully guided D.Michael Abrashoff, the captain of one of the U.S. Navy's most modern and lethal warships. Abrashoff has ......