Книги о рекламе, маркетинге, PR и дизайну

• Demonstrating to Win

• Speak With Confidence : Powerful Presentations That Inform, Inspire and Persuade How virtually anyone can be an effective public speaker and give powerful presentations From nationally respected communications guru Dianna Booher, here is a complete program for business professionals who want to take their public speaking ......

• Market Leader: Intermediate (Course Book) From the world`s most informed business sources... a new language course for tomorrow`s business leaders. Business is changing faster now than ever. Market Leader is a distinctive new business English course which reflects this global change. ......

• Business Correspondence: A Guide to Everyday Writing: Intermediate Business Correspondence, Second Edition introduces adult ESL students to the proper formats and approaches to use in basic office communication. It offers students extensive contextualized practice, while extra grammar and punctuation exercises ......

• Writing Effective Letters, Memos, and E-mail Titles in Barron?s Business Success series are quick reads for busy people. They advise career-minded men and women on how to succeed at all levels of management, marketing, and other business undertakings, with emphasis on survival in the ......

• Write Better and Get Ahead at Work: Successful Methods for Writing the Easy, Natural Way Find out how to write fast and well while developing your own style. You will improve after reading this book, even if you have taken writing courses before. Get ideas for how to start and find out when to stop. Discover the unique universal ......

• Beyond Spin: The Power of Strategic Corporate Journalism Discover a new, strategic brand of corporate communication that cuts through today`s Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate ......

• 100+ Winning Answers to the Toughest Interview Questions What do you tell a job interviewer when you are asked about your background, and you know you have less experience than other job candidates? The author approaches this and other tough questions with solid advice. General tips that apply to all ......

• Effective Writing for Engineers, Managers, Scientists, 2nd Edition This book is also available through the Introductory Engineering Custom Publishing System. If you are interested in creating a course-pack that includes chapters from this book, you can get further information by calling 212-850-6272 or sending ......

• E-Writing: 21st Century Tools for Effective Communication Are you guilty of e-mail "trigger finger"? Do you constantly "cc" people you never even see? What are today`s rules for conducting business over the Internet? Now, The Elements of Style meets "the Miss Manners of memos" in the ultimate writing ......

• Special Edition Using Crystal Reports 10 (Special Edition Using) Special Edition Using Crystal Reports is a reference guide designed to provide hands-on experience with the latest release of the product suite. The latest version of the Crystal Reporting Suite, delivers vast enhancements that drive upgrades ......

• Mastering Communication : Fourth Edition (Palgrave Master Series)

• Rewrite Right! : Your Guide to Perfectly Polished Prose: 2nd Edition Good, clear writing appears effortless. But chances are, the more effective the communication, the more work that went into making it so. Rare is the individual whose professional or personal life doesn't call for some written communication. Jan ......

• Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in ......

• Communicating for Change (Jossey-Bass Management Series) Marshal support throughout your organization Develop a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D`Aprix tells managers how they can avoid the communications ......