Книги о рекламе, маркетинге, PR и дизайну

• How to Get Your Point Across in 30 Seconds or Less GET YOUR LISTENER'S ATTENTION, KEEP HIS INTEREST, AND MAKE YOUR POINT -- ALL IN THIRTY SECONDS! Milo Frank, America's foremost business communications consultant, shows you how to: * Focus your objectives * Utilize the "hook" technique * Use the ......

• The Business Style Handbook: An A-to-Z Guide for Writing on the Job with Tips from Communications Experts at the Fortune 500 In the everyday work world, most professionals are on their own when it comes to writing reports, memos, proposals, and other necessary correspondence. The Business Style Handbook is a practical and comprehensive guide that focuses specifically ......

• Adult Learners With Special Needs: Strategies and Resources for Postsecondary Education and Workplace Training Designed as an overview of the range of adult special learning needs, this book discusses the related tools and strategies that can help these adults to learn. It identifies resources to help the practitioner understand and deal effectively with ......

• Workplace Strategies and Facilities Management : Building in Value This book provides comprehensive coverage of issues that facility managers in the property industry need to understand and apply in the pursuit of value for money over the life span of built facilities. The authors introduce the fast-growing ......

• Gay Issues in the Workplace The increasing number of gay, lesbian and bisexual employees coming out accentuates their need, and that of their employers, to promote productivity by encouraging understanding of gays among confused, fearful, hostile heterosexuals. McNaught ......

• Small Groups As Complex Systems: Formation, Coordination, Development, and Adaptation What are groups? How do they behave? Arrow, McGrath, and Berdahl answer these questions by developing a general theory of small groups as complex systems. Basing their theory on concepts distilled from general systems theory, dynamical systems ......

• Threat Assessment: A Risk Management Approach Text provides the tools needed to protect employees from a variety of threats. Examines stalking, cyberthreats, insider threats, and workplace violence; revealing the best ways to reduce risk and manage emergencies. For security, business, and ......

• The Change Leader: Using a Gestalt Approach with Work Groups A how-to micro-approach to implementing change For the first time, here is a practical, basic guide to leading individuals and groups through change, from a Gestalt perspective. Step-by-step, this reference guide shows you how to lead change ......

• The Power of Team Building: Using Rope Techniques Help work teams achieve new levels of trust, camaraderie, and productivity! Improve teamwork through trust building! "The Power of Team Building: Using Rope Techniques" supports trainers, consultants, and business leaders in leading experiential ......

• Leading Teams: Setting the Stage for Great Performances Teams have more talent and experience, more diverse resources, and greater operating flexibility than individual performers. So why do so many teams either struggle unpleasantly toward an unsatisfactory conclusion - or, worse, crash and burn ......

• The 17 Indisputable Laws of Teamwork: Embrace Them and Empower Your Team Everyone who works with people is realizing that the old autocratic method of leadership simply doesn't work. The way to win is to build a great team. John C.Maxwell has been teaching the benefits of leadership and team building for years. Now ......

• The Busy Fool Meets Father Time: Time Management in the Information Age The Busy Fool Meets Father Time is a fable in the tradition of The One Minute Manager and The Wealthy Barber. Taking a working vacation from his more cosmic duties, Father Time visits Earth to try to restore calm to the frenetic pace of the ......

• Creative Time Management for the New Millennium In today's hectic world, time is the one thing everyone could use more of. Now, in these pages, you'll find techniques for productive and efficient time management that will help you to get organized clarify priorities and achieve short- and ......

• Leading Organizational Learning Leading Organizational Learning brings together today’s top thinkers in organizational learning-including Jon Katzenbach, Margaret J. Wheatley, Dave Ulrich, Calhoun W. Wick, Beverly Kaye, and other thought and industry leaders. This handbook ......

• Beyond The Learning Organization Enhancing Your Company's Capabilities Through State-of-the-art Human Resource Practices The next step in organizational development, showing companies how to integrate all areas of human resource practice to drive continuous learning. Beyond the Learning Organization will help executives, managers, and human resource professionals ......