Книги о рекламе, маркетинге, PR и дизайну

• Monetary Stability and Economic Growth: A Dialog Between Leading Economists Under the direction of Nobel laureate Robert A. Mundell and Paul J. Zak, eminent contributors to Monetary Stability and Economic Growth offer a unique insight into the way that economists analyze the causes of money (mis)management in the US, ......

• Toward a New International Financial Architecture: A Practical Post-Asia Agenda The Asian financial crisis and the global economic turmoil that followed it have highlighted the need to avert financial crises and resolve them quickly if they do occur. This book addresses current concerns that existing institutional ......

• Fourth Generation R&D: Managing Knowledge, Technology, and Innovation "A sweeping and insightful analysis of an architecture for innovation in the knowledge economy. Technologists, strategists, and organizational architects will all find this book worth reading, as will students of the modern organization." John ......

• Double-Digit Growth: How Great Companies Achieve It-No Matter What The bestselling author of The Discipline of Market Leaders reveals how companies can achieve sustained growth. In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated ......

• 101 Tips for Telecommuters: Successfully Manage Your Work, Team, Technology and Family Telecommuting can have a tremendously positive impact on an individual`s quality of life, productivity, and peace of mind. But all of the advantages are contingent on being a well-informed telecommuter. Author Debra Dinnocenzo offers specific ......

• Clicking: 17 Trends That Drive Your Business - And Your Life

• Practical Intuition for Success We`ve all know them: people who seem to effortlessly run on the fast track. They don`t necessarily work harder or put in longer hours; what they do work is their intuition, that powerful sixth sense that tells them how to turn any situation to ......

• Overworked American: The Unexpected Decline of Leisure -...

• How to Say It For Women: Communicating with Confidence and Power Using the Language of Success Phyllis Mindell, an acclaimed expert on professional communications, shows women how to transform themselves by transforming their language; shed weak words, phrases, and gestures; empower themselves to win attention and respect; and get their ......

• Modern Commercial Paper: The New Law of Negotiable Instruments Tool for teaching Revised UCC Article 3 and 4 and related commercial paper. Coverage largely traditional (mostly negotiable instruments) but presentation is new. Every section is divided into three parts: A basic explanation of the law (the ......

• From Peasant to Farmer From Peasant to Farmer....

• Employee Ownership: The New Source of Competitive Advantage 10 FRONT LINE STORIES ON HOW TO ATTRACT, KEEP AND DEVELOP GOOD EMPLOYEES At a time when employers are searching for new and innovative ways to motivate and retain key talent, employee stock ownership plans are proving to be powerful retention ......

• Modern Economic Systems and Their Transformation Societies, whether traditional or modern, experience tension between spontaneity (individual freedom) and control (regulation). Consequently, economies as a subsystem of society experience it too. More specifically, they experience a tension ......

• Econometric Modelling of European Money Demand The introduction of a single European currency constitutes a remarkable instance of internationalization of monetary policy. Whether a concomitant internationalization can be detected also in the econometric foundations of monetary policy is the ......

• Capitalism and Individualism Arguments to support free-market capitalism have usually come from economists and have stressed the efficiency of the economic system as basic to encouraging the production of wealth. Such arguments assume the essential value of a productive ......