Книги о рекламе, маркетинге, PR и дизайну

• Luxury Fever A new luxury fever has America in its grip--the past two decades have witnessed a spectacular and uninterrupted rise in luxury consumption. Ordinary, functional goods are no longer acceptable. Our cars have gotten larger, heavier, and far more ......

• Financial Planning for Nonprofit Organizations Financial Planning for Nonprofit Organizations provides practical, proven strategies to safeguard your nonprofit organization?s financial future. It coaches you in the essentials of financial planning and supplies easy-to-use tools, concepts, ......

• The Firm, the Market, and the Law Few other economists have been read and cited as often as R.H.Coase has been, even though, as he admits, "most economists have a different way of looking at economic problems and do not share my conception of the nature of our subject." Coase's ......

• The Essential Buffett: Timeless Principles for the New Economy From the bestselling author of The Warren Buffett Way and The Warren Buffett Portfolio comes The Essential Buffett: Timeless Principles for the New Economy. In this fresh take on Buffett`s irrefutable investment methods, Robert Hagstrom shows ......

• Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition ......

• Build, Operate, Transfer: Paving the Way for Tomorrow's Infrastructure Using the Build, Operate, Transfer (BOT) system, private developers design, finance, construct, and operate revenue-producing public projects, and, at the end of the pay-back period, turn projects over to the community. This book explore this ......

• Analysis of Panel Data Panel data models have become increasingly popular among applied researchers due to their heightened capacity for capturing the complexity of human behavior, as compared to cross-sectional or time series data models. This second edition ......

• Leadership Rudolph Giuliani demonstrates how the leadership skills he practices can be employed successfully by anyone who has to run anything. Opens with a gripping account of Giuliani's immediate reaction to the September 11 attacks, including a narrow ......

• The Candlestick Course Expert instruction on the practical applications of candlestick charting. Candlestick charting is more popular than ever before, with a legion of new traders and investors being introduced to the concept by some of today's hottest investment ......

• Fundamental Methods of Mathematical Economics The best-selling, best known text in Mathematical Economics course, Chiang teaches the basic mathematical methods indispensable for understanding current economic literature. the book`s patient explanations are written in an informal, ......

• Economic Policy & Equity This book brings together the views not only of policymakers and academics but also of religious leaders and labor leaders from around the world—including the 1998 Nobel Laureate in Economics, Amartya Sen—who participated in an IMF conference on ......

• Language, Economy and Society: The Changing Fortunes of the Welsh Language in the Twetieth-Century This is an updated and extended version of the book previously published under the title "A Geography of the Welsh Language 1961-1991". The publication expands on the main themes addressed within the original text, makes reference to research, ......

• Public Technology Procurement and Innovation: Volume 16 Public Technology Procurement and Innovation studies public technology procurement as an instrument of innovation policy. In the past few years, public technology procurement has been a relatively neglected topic in the theoretical and research ......

• Guam Country Study Guide Geography, history, people, language, culture, traditions, economy, government, politics, constitution, places to visit, info for travelers......

• The European Community and the Developing Countries (Trade and Development (Cambridge, England),) This book analyzes and evaluates European Community (EC) trade, aid and industrial policies toward developing countries--their origin, main features, logic, evolution and efficacy. The author describes Europe`s development policies as regional ......