Книги о рекламе, маркетинге, PR и дизайну

• Organizational Behavior: The State of the Science As scientists toil in the fields of their disciplines, they rarely enjoy opportunities to step back from their work and evaluate where their efforts have taken them. Assessing a field`s scientific progress, however, is critical if it is to have ......

• Trust Within and Between Organizations: Conceptual Issues and Empirical Applications This original book is the first to offer a wide-ranging study of trust within and between organizations from the perspective of several social and management sciences. The specially commissioned contributions, many from well-known experts ......

• The Oxford Handbook of Organization Theory This book provides a forum for leading scholars in organization theory to engage in meta-theoretical reflection on the historical development, present state and future prospects of organization theory as a scientific discipline. The central ......

• Negotiation Analysis : The Science and Art of Collaborative Decision Making This masterly book substantially extends Howard Raiffa's earlier classic, The Art and Science of Negotiation. It does so by incorporating three additional supporting strands of inquiry: individual decision analysis, judgmental decision making, ......

• Te Limitas a Hacer Lo Que Te Dicen: Una Inversion Muy Valiosa Para Cualquiera Que Desee Llegar Hasta Donde Jamas Habia Sonado En El Plano Laboral Y Personal ?Alguna vez has querido un libro que ofrezca a los empleados las herramientas que necesitan para que su trabajo les resulte gratificante y que, a la vez, contribuya al exito de la empresa? Este libro existe y lo ha escrito Bob Nelson, el autor ......

• The Box (La Caja) Segun sus autores, las personas sometidas al autoengano viven y trabajan como si se encontraran encerradas en una caja. Ciegas a la realidad circundante, van minando tanto su propio trabajo como el de los demas. Pero el problema es que, como ......

• Negotiation: Brief Lessons and Inspiring Stories : A Book to Inspire and Ceebrate Your Achievements (Lessons Learned)

• Level Three Leadership I cannot resist a suggestion which embodies all of my hopes for the school. It is that nothing will ever induce us to lay aside instruction in the ethical foundations of American business. Without a firm attachment to unimpeachable integrity, in ......

• Winning Ways: 4 Secrets for Getting Results by Working Well With People In the bestselling tradition of Who Moved My Cheese? and The One Minute Manager, this smart little book, written as a business parable, tells the story of a young man who is sent from the corporate ladder to the football field to learn a lesson ......

• The Go-Getter: A Story That Tells You How To Be One The classic motivational parable (over 500,000 copies sold worldwide) that shows you how to make your own opportunities in life, updated for the modern reader by bestselling business author Alan Axelrod Ever since its first printing by William ......

• 1001 Ways to Energize Employees Energizing is listening-AT&T's Universal Card Service's employee suggestion system yields 1,200 ideas a month and millions of dollars in savings. Energizing is encouraging risk-taking-Hershey Foods gives out The Exalted Order of the Extended ......

• Children, Technology and Culture: The Impacts of Technologies in Children's Everyday Lives (The Future of Childhood) Childhood is increasingly saturated by technology: from television to the Internet, video games to personal computers. The authors look at the interplay of children and technology and pose critical arguments for how we understand the nature of ......

• The Truth About Burnout: How Organizations Cause Personal Stress and What to Do About It Today`s workforce is experiencing job burnout in epidemic proportions. Workers at all levels, both white- and blue-collar, feel stressed out, insecure, misunderstood, undervalued, and alienated at their workplace. This original and important ......

• 101 Internet Businesses You Can Start from Home Written for those who want to break away from rigid schedules, unappreciative bosses, and soul-sapping commutes, this book will put prospective Internet entrepreneurs on the road to success. The basics of Internet mechanics and commerce are ......

• I Can Do It Cards: Affirmations for Job Success (I Can Do It Cards) Louise L. Hay, the internationally renowned author of You Can Heal Your Life, brings you 12 affirmation cards on job success. Post these cards in your home, workplace, car . . . or give them to friends and family. They're sure to give you an ......