Книги о рекламе, маркетинге, PR и дизайну

• Understanding and Changing Your Management Style Are the best managers born that way, while the rest of us must struggle with the role and its responsibilities? According to Robert Benfari, our ability to manage effectively is based on a mix of characteristics that can be analyzed, understood ......

• Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed Brian Tracy is one of the world's leading authorities on success and personal achievement, addressing more than 100,000 men and women each year in public and private seminars. In Maximum Achievement, he gives you a powerful, proven system -- ......

• Private Initiatives in Infrastructure: Priorities, Incentives and Performance Public-private collaboration in infrastructure projects takes place in a variety of institutional frameworks worldwide. This volume considers the different cultural, political and legal settings in the US, UK, Japan and other countries and ......

• The Economic Institutions of Capitalism "An extraordinarily impressive achievement and must reading for all serious students of law, economics, and organization". Paul L. Joskow...

• Business Alliances Guide: The Hidden Competitive Weapon Presents a map of the various options one has on the journey through an alliance; the principles of design; new insights into what has been missing in order to understand alliances; how to find the right partners; purchaser-supplier alliances; ......

• The Fire Inside: Firefighters Talk About Their Lives Real-life firefighters speak with candor about what it's like to live and work in the line of duty. Gathered here are personal stories from men and women on everything from the daily grind and the effects of their work on family to their ......

• Chrysler: The Life and Times of an Automotive Genius (Automotive History and Personalities) Here is a richly detailed account of one of the most important men in American automotive history, based on full access to both Chrysler Corporation and Chrysler family historical records. Chrysler emerges as a man who loved machines, an ......

• The Davis Dynasty: 50 Years of Successful Investing on Wall Street Praise for The Davis Dynasty "Equally relevant to the uninitiated and to those of us who have many years? experience with the Davis dynasty, Rothchild?s book takes a close look at the family?s remarkable success and endurance. I knowthat many ......

• Families in Transition: Industry and Population in Nineteenth-Century Saint-Hyacinthe Economic and social conditions in Saint-Hyacinthe changed dramatically in the later nineteenth century with the arrival of the railway and the emergence of manufacturing industry. In "Families in Transition" Peter Gossage shows how the rise of ......

• Feeding the German Eagle: Soviet Economic Aid to Nazi Germany, 1933-1941 The dramatic story of Hitler and Stalin`s marriage of convenience has been recounted frequently over the past 60 years, but with remarkably little consensus. As the first English-language study to analyze the development, extent, and importance ......

• Poverty in Albania: A Qualitative Assessment Jointly, the World Bank and the Government of Albania undertook an assessment of poverty, conducted in a qualitative manner, to gain information that could guide policy development and resource allocation. The research was conducted through a ......

• Made in America: Self-Styled Success from Horatio Alger to Oprah Winfrey

• The Rise and Decline of the British Motor Industry (New Studies in Economic and Social History, 24) This book is a concise and lucid review of the strengths and weaknesses of the British motor industry during the one hundred years since its foundation. Placing the industry firmly in a European context, the author first assesses its ......

• The Evolution of Retirement: An American Economic History, 1880-1990 Winner of the 1998 Paul A.Samuelson Award given by TIAA-CREF, The Evolution of Retirement is the first comprehensive economic history of retirement in America. With life expectancies steadily increasing, the retirement rate of men over age 64 ......

• Economic Behavior and Institutions Scholars in a wide range of disciplines are adopting research approaches that emphasize the important role institutions play in shaping social behavior. Until now, however, no broad institutional framework has been developed for economics. In ......