Книги о рекламе, маркетинге, PR и дизайну

• The E-Business Workplace: Discovering the Power of Enterprise Portals Make The E-Business Workplace Work For You From the consultants at PricewaterhouseCoopers and SAP come the keys to understanding and taking advantage of the most exciting development in the world of business technology?the e-business workplace. ......

• Accounting Services, the Islamic Middle East, and the Global Economy In an international economy where increasing attention is being focused upon global linkages, this book offers unique insights into the role that services provided by major international accounting firms are playing in such linkages and domestic ......

• Where the Money Grows and Anatomy of the Bubble Hugely popular when it was first published in 1911, and regarded as a classic ever since, Where the Money Grows is an honest, humorous, and richly perceptive tour of Wall Street and its enduring customs, institutions, and characters. The Street, ......

• Enron. The Rise and Fall Enron's story seems to have happened all at once. There was a big company with a stock price shooting for the stars and, then, suddenly there was a massive fraud, and the two things came so close together it was like hearing the explosion from a ......

• ESOP Workbook: The Ultimate Instrument in Succession Planning Forms, checklists, and step-by-step instructions for choosing and implementing an ESOP Financial officers need to know how to compare an Employee Stock Ownership Plan (ESOP) with other comparable plans and how to effectively present an ESOP ......

• An Introduction to Wavelets and Other Filtering Methods in Finance and Economics An Introduction to Wavelets and Other Filtering Methods in Finance and Economics presents a unified view of filtering techniques with a special focus on wavelet analysis in finance and economics. It emphasizes the methods and explanations of the ......

• The Complete Idiot's Guide to Daytrading Like a Pro You're no idiot, of course. You can surf the Web with the best of them, and check the stock market online. You even did all your holiday shopping via the Internet. But when it comes to trading stocks and bonds, and especially making day trades, ......

• The Courage to be Rich: Creating a Life of Material and Spiritual Abundance With honesty, empathy, and a dazzling knowledge of how money works, Suze Orman invites us into a realm where our lives and finances can prosper in harmony. Practical, spiritual, and above all financially sound, The Courage to Be Rich takes us ......

• Principles of Project Finance This introduction for practitioners offers a balanced view of project financing, integrating legal, contractual, scheduling, and other areas that participate in large multiparty projects, large single-asset purchases, and broad-based financing ......

• QuickBooks 2002 for Dummies Get up to speed fast and streamline your business bookkeeping with QuickBooks 2002 For Dummies . This book shows you how simple it is to use QuickBooks and customize it for your business. You'll find out how to easily access reports, graphs, ......

• Damn Right: Behind the Scenes with Berkshire Hathaway Billionaire Charlie Munger Praise For Damn Right! From the author of the bestselling WARREN BUFFETT SPEAKS "Charlie Munger, whose reputation is deep and wide, based on an extraordinary record of brilliantly successful business strategies, sees things that others don?t. ......

• Business Contracts Kit for Dummies (With CD-ROM) If you think that hard work and good decision-making are the only keys to running a successful business, think again. Although these issues are critical in any business endeavor, in reality it is the paperwork that is key to creating and ......

• Essentials of Managing Corporate Cash Learn practical, real-world examples and techniques for managing cash. Optimize cash flows and liquidity management. Discover the implications of recently enacted financial deregulation laws. Conduct financial transactions in the global, ......

• The Stock Market Course, Workbook An unparalleled opportunity to learn the investment game from the ground up, from two of today?s most respected traders and investment coaches An Indispensable Companion to The Stock Market Course George Fontanills is one of the world?s most ......

• Private Equity: Transforming Public Stock Into Private Equity to Create Value Praise for Private Equity "Harold Bierman has blended an excellent mix of important principles with real case study examples for a better understanding on a rather sophisticated finance subject." ?Edward M. Dudley, Vice President & General ......