Книги о рекламе, маркетинге, PR и дизайну

• Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value In the wake of continuing corporate scandals there have been few, if any, CEOs that have stepped forward as models of "doing things right" - except the former chairman and CEO of Medtronic, Bill George. George has become the unofficial ......

• Trade Like Jesse Livermore The secret to Jesse Livermore`s legendary trading success. Although he began his career in 1892, Jesse Livermore is still considered to be one of the world`s greatest traders. In life and in death, Livermore has always been a controversial ......

• IFRS Policies and Procedures Get the answers you need to effectively implement IFRS rules and keep up to date on the latest IFRS requirements. Designed to complement any Wiley IFRS product, IFRS Policies and Procedures is sequenced in the same manner as Wiley IFRS and ......

• Derivatives Demystified: A Step-by-Step Guide to Forwards, Futures, Swaps and Options Derivatives are everywhere in the modern world. They are constantly discussed (and sometimes vilified). It is now more important than ever for participants in the banking, investment and finance sectors to fully understand the building blocks, ......

• Life Coaching for Dummies Become a life coach-for yourself and others-with this practical, informative guide. If you`re interested in doing away with negative beliefs, making a significant change in your life, and, finally, create-and live-the life you want, life ......

• Key Performance Indicators (KPI) Key performance indicators (KPIs), while used commonly around the world, have never until now been clearly defined. Management personnel have identified measures as KPIs though these measures have never been KPIs. The lack of understanding of ......

• The Global Economic Crisis The Great Depression of the XXI Century In all major regions of the world, the economic recession is deep-seated, resulting in mass unemployment, the collapse of state social programs and the impoverishment of millions of people. The meltdown of financial markets was the result of ......

• A Guide to the Project Management Body of Knowledge

• The Economic Consequences of the Peace "The Economic Consequences of the Peace" gave economist John Maynard Keynes a huge but controversial influence on perceptions of the peace treaty signed after World War I. John Maynard Keynes was not only a brilliant economist, but a superb ......

• Creative Strategy: Reconnecting Business and Innovation People tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this, actively aligning creative and strategic thinking in any enterprise can enable more effective ......

• Sure Thing Commodity Trading: How Seasonal Factors Influence Commodity Prices This book presents a major breakthrough in successful commodity trading, featuring a systematic trading program with documented proof that 7 winners out of every 8 seasonal tendency commodity trades achieved an outstanding $687,942 gain....

• Страхование В учебном пособии раскрываются содержание страхования и основные принципы проведения страховых операций. В нем рассмотрены теоретические вопросы страхования, порядок осуществления государственного регулирования страховой деятельности, ......

• Beyond the Goal (аудиокнига CD на 8 CD) In his phenomenal bestseller "The Goal", Eliyahu M. Goldratt introduced a radical concept known as the Theory of Constraints. Now taught in hundreds of business schools, and successfully used in thousands of companies, Goldratt`s "TOC" has ......

• Everyday Enlightenment: The Twelve Gateways to Personal Growth On the Journey of Life, Do You Sometimes Wish You Had a Map? You now hold such a map in your hands-a guide through the twelve gateways of personal growth to the summit of your potential. Dan Millman makes your ascent accessible by bringing ......

• Leadership Secrets of Attila the Hun This is the book that leaped to the top ranks of the bestseller lists. The book that got the business world reading, thinking, and quoting. The book that revealed the leadership secrets of Attila the Hun-the man who centuries ago commanded a ......