Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Routledge"

• The Routledge Companion to Nonprofit Marketing This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing ......

• Social Communication in Advertising: Consumption in the Mediated Marketplace Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within ......

• The Growth Strategies Of Hotel Chains: Best Business Practices By Leading Companies A balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how ......

• The Costs of Crime and Justice In "The Costs of Crime and Justice", Mark Cohen presents a comprehensive view of the financial setbacks of criminal behaviour. Victims of crime might incur medical costs, lost wages and property damage; while for some crimes pain, suffering and ......

• Advertising and Consumer Citizenship: Gender, Images and Rights It is commonly accepted that we live in a society increasingly dominated by consumerism, where what we are is expressed by what we buy, and that advertising is one of the primary means through which we absorb these meanings. In this exciting and ......

• Selling Places: The Marketing and Promotion of Towns and Cities, 1850-2000 Today, the projected image of a city may play a greater role than its reality in shaping the views of visitors, investors, and, even, residents. High pressure marketing and sales techniques are frequently used to help troubled cities in their ......

• States Against Markets: The Limits of Globalization In "States Against Markets" the contributors challenge the perceived threat of the lowering of national borders and greater codependence to the nation-state. They examine the fundamental issues of competitiveness and market power, including a ......

• A Macroeconomics Reader A Macroeconomics Reader brings together a collection of key readings in modern macroeconomics. Each article has been carefully chosen to provide the reader with accessible, non-technical, reflective papers which critically assess important areas ......

• Japanese Direct Investment in China. Locational Determinants and Characteristics China, with the world`s largest population, is set to become the second largest market in the world by 2010. The importance of understanding the environment for foreign direct investment (FDI) in China has never been more apparent. With this as ......

• European Union: Power and Policy-making (European Public Policy) Written by some of the leading authorities in the field, this new edition has been significantly improved to provide students with even more authoritative and comprehensive coverage of how European Union policy is made....

• Sales Management: A Global Perspective Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales ......

• Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in ......

• Threat Assessment: A Risk Management Approach Text provides the tools needed to protect employees from a variety of threats. Examines stalking, cyberthreats, insider threats, and workplace violence; revealing the best ways to reduce risk and manage emergencies. For security, business, and ......

• A Comparison of Small and Medium Sized Enterprises in Europe and the USA Developed from a study commissioned by the European Capital Markets Institute, this book examines the impact of private equity and capital markets on the development of small and medium sized enterprises (SMEs) in the United States and the ......

• Economics and Reality There is an increasingly widespread belief, both within and outside the discipline, that modern economics is irrelevant to the understanding of the real world. Economics and Reality traces this irrelevance to the failure of economists to match ......