Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Allen Lane"

• This Changes Everything Forget everything you think you know about global warming. It`s not about carbon - it`s about capitalism. The good news is that we can seize this existential crisis to transform our failed economic system and build something radically better. In ......

• Think Like a Freak An endless supply of fascinating questions ... The pros and cons of breast-feeding, fracking, and virtual currencies . . . There is no magic Freakonomics tool. .. Easy problems evaporate; it is the hard ones that linger.. . How to win the World ......

• Flash Boys If you thought Wall Street was about alpha males standing in trading pits hollering at each other, think again. That world is dead. Now, the world`s money is traded by computer code, inside black boxes in heavily guarded buildings. Even the ......

• Finding Your Element Why is it important to find your Element? The most important reason is personal. Finding your Element is vital to understanding who you are and what you`re capable of being and doing with your life. The second reason is social. Very many people ......

• The Body Economic: Why Austerity Kills Politicians have talked endlessly about the seismic economic and social impacts of the recent financial crisis, but many continue to ignore its disastrous effects on human health - and have even exacerbated them, by adopting harsh austerity ......

• Antifragile Nassim Nicholas Taleb, the bestselling author of The Black Swan and one of the foremost thinkers of our time, reveals how to thrive in an uncertain world. Just as human bones get stronger when subjected to stress and tension, and rumors or riots ......

• What Money Can`t Buy Вашему вниманию предлагается издание "What Money Can`t Buy"....

• What Money Can't Buy Вашему вниманию предлагается издание "What Money Can`t Buy"....

• High Financier: The Lives and Time of Siegmund Warburg In this groundbreaking new biography, based on more than 10,000 hitherto unavailable letters and diary entries, Niall Ferguson returns to his roots as a financial historian to tell the story of Siegmund Warburg, an extraordinary man whose ......

• Aerotropolis: The Way We'll Live Next From Dubai to Amsterdam, Memphis to South Korea, a new phenomenon is reshaping the way we live and transforming the way we do business: the aerotropolis. A combination of giant airport, planned city, shipping facility and business hub, the ......

• Money and Power: How Goldman Sachs Came to Rule the World When, in late 2008, the dust finally started to settle on one of the worst financial crises in history, only one Wall Street institution still stood virtually unassailed - Goldman Sachs. Why did Goldman survive, and even flourish, when so many ......

• 23 Things They Don't Tell You About Capitalism In "23 Things They Don`t Tell You About Capitalism" one of today`s most iconoclastic thinkers destroys the biggest myths about the world we live in. Ultimately, free market capitalism is making us more prosperous. The West is more efficient and ......

• Good Value: Reflections on Money, Morality and an Uncertain World How should we create wealth in societies, and why is it right and necessary to do so? What improves the lives of the largest number of people? And how do we, living in a globalized world caught in an age of financial and ecological turbulence, ......