Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Cambridge University Press"

• Microeconomics for MBAs: The Economic Way of Thinking for Managers The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package ......

• Business Vocabulary in Use: Intermediate "Business Vocabulary in Use: Intermediate" is for students and professionals looking to expand their business vocabulary. Bringing learners up-to-date with the language they need for business today, this book explains words and expressions and ......

• Business Vocabulary in Use Advanced (+ CD-ROM) This second edition comes with a brand new CD-ROM complete with: interactive practice exercises and games; audio of each word or phrase; tests for each unit of the book; a phonemic chart for pronunciation support. Bringing you right up-to-date ......

• French for Marketing Written entirely in French, this book provides a structured two-year course in French and marketing....

• Advertising and Satirical Culture in the Romantic Period Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the "literature" of its time. Yet satirists and parodists were ......

• Professional English in Use Engineering With Answers: Technical English for Professionals Professional English in Use Engineering presents and practises over 1000 words and phrases to help you function in English in your everyday working life. Using the highly successful format of presentation on the left hand page and practice on ......

• Documents in International Environmental Law "Documents in International Environmental Law", Second Edition, is the companion volume to the second edition of Philippe Sands' Principles of International Environmental Law. It comprises a representative selection of international ......

• Marketing Due Diligence: Reconnecting Strategy to Share Price At the top of a company, sales do not matter, profits are not the main focus, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing ......

• The Economics of Europe and the European Union This distinctive textbook combines comprehensive coverage of the key policy areas of the European Union with analysis of individual countries, including the recent accession countries and Turkey. Part I analyzes the economic bases forthe rise of ......

• Cambridge English for Job-Hunting (+ CD) "Cambridge English for Job-Hunting" is for upper-intermediate to advanced level (B2-C1) learners of English who need to use English during the job application process. The course can be used in the classroom or for self-study. Ideal for working ......

• Business Performance Measurement: Unifying Theory and Integrating Practice Drawing together contributions from leading thinkers around the world, this book reviews recent developments in the theory and practice of performance measurement and management. Significantly updated and modified from the first edition, the ......

• Remaking Management: Between Global and Local Remaking Management examines current theories of change or continuity of work practices in the context of fashionable claims about unstoppable globalization or unmoveable national business systems. This is a rich and wide-ranging resource for ......

• English365: Personal Study Book 1: For Work and Life (+ CD-ROM) English 365 is a two-level Business English and general English course. It is for learners who want to develop their English skills for their work as well as their social and travel needs and therefore reflects the work-life balance of busy ......

• Cambridge BEC Vantage 3: Student's Book With Answers Cambridge University Press is the only official publisher of past papers from Cambridge ESOL - an essential part of any student`s exam preparation. This 3rd collection of practice tests for ВЕС Vantage provides all the exam practice you need. It ......

• Cambridge BEC Preliminary 3: Student's Book With Answers (+ CD-ROM) Four complete Practice Tests from UCLES plus answer key, audio transcripts and introduction to the exam. Providing the most authentic exam preparation available, these past papers allow candidates to familiarise themselves with the content and ......