Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Sage Publications"

• Positive Organizational Behavior Positive Organizational Behavior is emerging as a truly contemporary movement within the classic discipline of organizational behavior. The best work of leading scholars is gathered together in one edited collection. Chapters present the states, ......

• Public Relations Writing: Principles in Practice Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the ......

• The Long Interview The Long Interview provides a systematic guide to the theory and methods of the long qualitative interview or intensive interviewing. It gives a clear explanation of one of the most powerful tools of the qualitative researcher. The volume begins ......

• Handbook of Marketing Scales. Multi-Item Measures for Marketing and Consumer Behavior Research The Handbook of Marketing Scales, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. More than 150 scales are included in the Handbook. ......

• Practical Program Evaluation: Assessing and Improving Planning, Implementation, and Effectiveness "Practical Program Evaluation: Assessing and Improving Planning, Implementation, and Effectiveness" introduces students to the real world of evaluation, focusing on issues that arise in professional practice. Author Huey T. Chen concentrates on ......

• Discourse as Structure and Process What are the structures of discourse and what are the functions of these structures in the communicative context? This volume explains how and why discourse is organized at various levels. The multidiscplinary contributions illustrate that ......

• Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook "Anyone concerned with understanding the consumer will find John Sherry`s new book invaluable. In the last decade, the most important contributions to the meaning of products, brands, and advertising in consumers` lives have come from ......

• The Ultimate Secrets of Advertising This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. ......

• Cultural Metaphors: Readings, Research Translations, and Commentary This outstanding volume examines the importance and usefulness of metaphors as a way of understanding national cultures. The research translations include not only limited empirical studies in which specific hypothesis are tested, but also ......

• Small Groups As Complex Systems: Formation, Coordination, Development, and Adaptation What are groups? How do they behave? Arrow, McGrath, and Berdahl answer these questions by developing a general theory of small groups as complex systems. Basing their theory on concepts distilled from general systems theory, dynamical systems ......

• Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations Geert Hofstede has completely rewritten, revised and updated Cultures Consequences for the twenty-first century, he has broadened the book`s cross-disciplinary appeal, expanded the coverage of countries examined from 40 to more than 50, ......

• Affordable Housing and Urban Redevelopment in the United States: Learning from Failure and Success Bringing together the thoughts of leading academics and practitioners, Affordable Housing and Urban Redevelopment in the United States explores the lessons that can be drawn from the U.S. experience in providing affordable housing. This unique ......

• Globalization and Nationalism This book provides a new approach to the understanding of economic policy reform by placing it in the context of the perennial conflict between the two historical social forces of economic globalization and economic nationalism and examines ......

• Understanding Modern Japan: A Political Economy of Development, Culture and Global Power This text provides a wide-ranging overview of the development experience of Japan within Pacific Asia and the wider global political system. P W Preston maps Japan`s shift into the modern world through a series of breaks in which Japanese polity ......

• For Positivist Organization Theory Organization theory is presently dominated by theories of strategic choice and politics. Managers are seen as exercising a wide choice and maximizing their personal self-interest through complex power struggles. This stimulating volume ......