Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Collins"

• Winning Starred Review. One oft-heard comment about Welch`s generally praised (and bestselling) 2001 memoir, Jack: Straight from the Gut , was that the book skimped on useful business advice. The respected but controversial former chief of General ......

• The Leadership Engine Why do some companies consistently win in the marketplace while others struggle from crisis to crisis? The answer, says Noel Tichy, is that winning companies possess a "Leadership Engine" -- a proven system for creating dynamic leaders at every ......

• Effective Internatiomal Business Communication Improve the way you communicate in English when working internationally - it`s as much about how you say it as what you say! You need more than just a good level of English to communicate successfully in international business. Collins Effective ......

• Leaving Microsoft to Change the World: An Entrepreneur's Quest to Educate the World's Children A chance visit to an empty school library in Nepal encouraged John Wood to take the biggest decision of his life....

• How to Work a Room, Revised Edition: Your Essential Guide to Savvy Socializing This is the fully revised and updated edition of the ground–breaking self–help book on improving communicating and socializing skills in business and life. How To Work A Room lays down the fundamentals for savvy socializing, whether at a party, ......

• Saving the Sun: How Wall Street Mavericks Shook Up Japan's Financial World and Made Billions Saving the Sun tells the story of the world's largest private equity deal where American investors made billions of dollars rehabilitating Shinsei, a failed Japanese bank. Within that business saga is the dramatic tale of Japan's brightest ......

• The Effective Executive Revised Christian Science Monitor "An imaginative book, arguing, for instance, for reliance on intuitions rather than 'facts'...a survival manual on how to escape organization traps." --This text refers to an out of print or unavailable edition of this ......