Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Elsevier Science"

• Economic Capital: How it Works, and What Every Manager Needs to Know Managers can deploy and manage economic capital more effectively when they understand how their decisions add value to their organizations. "Economic Capital: How It Works and What Every Manager Needs to Know" presents new ways to define, ......

• Knowledge Cities: Approaches, Experiences, and Perspectives This book is about the convergence of two emerging conditions of human civilization - cities and knowledge - into the Century of Knowledge Cities. In "Knowledge Cities", Francisco Javier Carrillo brings together a group of distinguished scholars ......

• Research in Finance: Volume 23 This volume contains contributions on a range of important issues in current financial research. Topics include the performance of fixed income mutual funds in different economic states, the determinants of long-term excess performance of the ......

• Trust: Reason, Routine, Reflexivity What makes trust such a powerful concept? Is it merely that in trust the whole range of social forces that we know play together? Or is it that trust involves a peculiar element beyond those we can account for? While trust is an attractive and ......

• The Political Economy of Antitrust Motivated by recent events and experiences in antitrust enforcement and policy in the United States and the European Union, and new insights and findings from academic research, this book presents a collection of theoretical, empirical and ......

• Elsevier's Dictionary of European Community Company/Business/Financial Law . This volume is a general dictionary within the areas of company, business and financial law, where the selection of terms is based primarily on established and emerging usages within Community legal terminology. The volume provides definitions ......