Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Business Plus"

• Nice Girls Don`t Get The Corner Office: Unconscious Mistakes Women Make That Sabotage Their Careers The New York Times bestseller, which has become a must-have for women in business, is now revised and updated in celebration of its 10th anniversary. Internationally recognized executive coach Dr. Lois P. Frankel teacher women how to eliminate ......

• The Millionaire Master Plan: Your Personalized Path to Financial Success The book you are holding reveals one of the most unique approaches ever published on how to improve your finances for life. You may have already read other personal finance/self-help books on how to generate wealth and gain financial freedom. ......

• Free Agent Nation: The Future of Working for Yourself This book is a ground-level view of a revolution in how Americans work and live. It is the product of more than a year on the road and face-to-face interviews with several hundred independent workers. Except where noted in the text or endnotes, ......

• The New Strategic Selling: The Unique Sales System Proven Successful by the World`s Best Companies The Unique Sales System Proven Successful by the Worlds Best Companies Now updated and revised for a new century of sales success, this new edition of the business classic confronts the rapidly evolving world of business-to-business sales with ......

• Nice Girls Don`t Get the Corner Office In this runaway bestseller, internationally recognized executive coach Lois P. Frankel reveals a distinctive set of behaviors-101 in all-that women learn in girlhood that ultimately sabotage them as adults. She shows you how to eliminate them ......

• Monkey Business: Swinging Through the Wall Street Jungle Forget what you`ve read, forget what you`ve heard, forget what you`ve been taught. Monkey business pulls off Wall Street`s suspenders and gives the reader the inside skinny on real life at an investment bank, where the promised land is always ......

• Looptail: How One Company Changed the World by Reinventing Business Much in the same vein as Delivering Happiness, Looptail combines both Bruce Poon Tip`s extraordinary first-person account of his entrepreneurial instincts to start and develop G Adventures, a highly-successful international travel adventure ......

• Jack: Straight from the Gut They called him Neutron Jack. They called him the world`s toughest boss. And then Fortune called him "The Manager of the Century." In his twenty-year career at the helm of General Electric, Jack Welch defied conventional wisdom and turned an ......

• Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothing changes this reality: we are in a moment of business purgatory. So, what are you going to do about ......

• Delivering Happiness: A Path to Profits, Passion, and Purpose Now in trade paperback, the hip, iconoclastic CEO of Zappos shows how a different kind of corporate culture can make a huge difference in achieving remarkable results - by actually creating a company culture that values happiness - and then ......

• Monkey Business: Swinging Through the Wall Street Jungle They Hit "The Street". Forget what you`ve read, forget what you`ve heard, forget what you`ve been taught. Monkey Business pulls off Wall Street`s suspenders and gives the reader the inside skinny on real life at an investment bank, where the ......

• So Good They Can`t Ignore You In this eye-opening account, Cal Newport debunks the long-held belief that "follow your passion" is good career advice. Not only is the cliche flawed - preexisting passions are rare and have little to do with how most people end up loving their ......

• Leadership Secrets of Attila the Hun This is the book that leaped to the top ranks of the bestseller lists. The book that got the business world reading, thinking, and quoting. The book that revealed the leadership secrets of Attila the Hun-the man who centuries ago commanded a ......

• Work Types Understand your work personality - how it helps you and holds you back, and what you can do to understand it....

• Sacred Cows Make Best Burgers: Developing Change-Driving People and Organizations Change is happening at breakneck speed. The competition is tougher, the customer is more sophisticated, margins are shrinking, entire industries are disappearing, and everybody is downsizing as they try to do more with less. In this newly ......