Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Pearson Prentice Hall"

• The Enthusiastic Employee Enthusiastic employees far out-produce and outperform the average workforce:they step up to do the hard, even 'impossible' jobs. Most people are enthusiastic when they're hired: hopeful, ready to work hard, eager to contribute. What happens? ......

• The Psychology of Investing "The Psychology of Investing" is the first text of its kind to delve into the fascinating subject of how psychology affects investing. Its unique coverage describes how investors actually behave, the reasons and causes of that behavior, why the ......

• The Mind and Heart of the Negotiator.4 edition "The Mind and Heart of the Negotiator" is for managers, executives, and leaders - anyone who has to negotiate with other people to attain their objectives. "The Mind and Heart of the Negotiator" provides Managers with proven solutions to many ......

• The Rules of Wealth Money - it makes the world go round. We all secretly believe that it can make us happy. After all, wouldn't it be great to have enough of it so you don't need to worry? Enough to buy that dream house, car, or simply enough so you don't have to ......

• The Fast Track Formula: How To Accelerate Your Career There are several routes to senior management. But only one of them ensures that you'll be successful when you get there. Understanding and following that route will help you rise through the ranks faster, give you a competitive advantage every ......

• The Secrets of Success in Management: 20 Ways to Survive and Thrive Do you want to be an ordinary or extraordinary manager? These are real secrets. Pearls of wisdom learnt through years of hard work leading and managing successful teams. They are what every established manager wishes they'd been told when they ......

• Brilliant Teams: What to Know, Do and Say to Make a Brilliant Team Being a brilliant team player or leader has never been so important. Team work is the driving force behind any organisation: get it right and the results can be dazzling, get it wrong and you're in for a rough ride. No matter what kind of team ......