Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Arrow Books"

• The Accidental Billionaires Eduardo Saverin and Mark Zuckerberg - an awkward maths prodigy and a painfully shy computer genius - were never going to fit in at elite, polished Harvard. Yet that all changed when master-hacker Mark crashed the university`s entire computer ......

• How Life Imitates Chess Drawing on instructive stories, this book reveals the strategic ways of thinking that always give a player - in life as in chess - the edge. It also reveals how and why the game of chess is a fitting and powerful teacher of how to be prepared ......

• Myself and Other More Important Matters In Charles Handy`s most ambitious book yet, the well-known business guru draws on the lessons of his own life to help us map out the main stages of our lives, and shows us how to navigate through the tough decisions we have to make at every ......

• Dear Fatty One of the greatest comedy actresses of recent time, Dawn French has a career that has spanned nearly three decades, encompassing a vast and brilliant array of characters. Loved for her irreverant humor, she has achieved massive success while ......

• Barbarians at the Gate The battle for the control of RJR Nabisco, which became the largest and most dramatic corporate takeover in American history, sent Shockwaves through the international business world and became a symbol of the greed, excess and egotism of the ......