Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Harvard Business School Press"

• Redefining Health Care: Creating Value-Based Competition on Results The U.S. health care system is in crisis. At stake are the quality of care for millions of Americans and the financial well-being of individuals and employers squeezed by skyrocketing premiums-not to mention the stability of state and federal ......

• eBrands: Building an Internet Business at Breakneck Speed Essential Strategies for Building Powerful eBrands. At the turn of the millennium, myriad companies have filled the Web with more than 800 million pages of content. Overwhelmed by choice and starved for time, customers are casting their clicks ......

• Succeeding Generations: Realizing the Dream of Families in Business Finding the right successor to a well-loved founder or president is often the most difficult task an organization can face - and the challenge can be even greater for family-run businesses. "Succeeding Generations" explores leadership ......

• Harvard Business Review on the Business Value of IT (The Harvard Business Review Paperback Series)

• Harvard Business Review on Advances in Strategy The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire ......

• Managing Change and Transition Dealing with change and crisis is difficult in any business environment, let alone one as turbulent as managers face today. "Managing Change and Transition" offers comprehensive advice and tools for controlling stress levels and sharing ......

• The War for Talent In 1997, a groundbreaking McKinsey study exposed the "war for talent" as a strategic business challenge and a critical driver of corporate performance. Then, when the dot-com bubble burst and the economy cooled, many assumed the war for talent ......

• John P. Kotter on What Leaders Really Do Widely acknowledged as the world's foremost authority on leadership, John Kotter has devoted his remarkable career to studying organizations and those who run them, and his bestselling books and essays have guided and inspired leaders at all ......

• MBA Field Studies: A Guide for Students and Faculty Field studies courses, offered widely in business schools, provide students with at educational opportunity quite different from the classroom experience. In taking on these projects, however, students are often at a disadvantage because they have had...