Книги по рекламе, маркетингу, PR и дизайну

Серия книг "For Dummies Series"

• Project Management for Dummies Get projects done on time, on budget, and with maximum efficiency - fully updated UK edition! In today`s time-pressured and cost-conscious global business environment, reliable project management and competent delivery are more important than ......

• Negotiating for Dummies People who can`t or won`t negotiate on their own behalf run the risk of paying too much, earning too little, and always feeling like they`re getting gypped. "Negotiating for Dummies", Second, Edition offers tips and strategies to help you become ......

• NetSuite for Dummies NetSuite is an easy-to-use, customizable enterprise software for running your business. Part I explains NetSuite basics everyone should know. Part II focuses on tracking money (accounting, AR, AP, and managing inventory). Parts III, IV, and V ......

• Starting a Business for Dummies A best-selling guide from business start-up expert Colin Barrow covering everything budding entrepreneurs need to know to get their business up and running. Whether you are just starting out, planning a new venture, setting up at home or ......

• Freelancing for Dummies Are you ready to fly the corporate coop and become the boss of you? Do you dream of busting out of the cubicle wasteland and finding greener pastures as a freelancer? If so, you`re in good company. The US Department of Labor estimates that ......

• Mint.com for Dummies Mint.com offers a tasty way to save money, shed debt, and stick to your budget - learn how! This isn`t the kind of mint you put on a pillow; it`s the kind that`s full of money. Mint.com not only gives you sound financial advice but also shows ......

• Professional Blogging for Dummies Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, ......

• Corporate Blogging for Dummies Establish a successful corporate blog to reach your customers. Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks ......

• Business Valuation for Dummies "Business Valuation for Dummies" is filled with expert guidance that business owners, managers at all levels, investors, and students can use when determining the value of a business. It contains a solid framework for valuation, including advice ......

• Patents, Copyrights & Trademarks For Dummies Useful tips and step-by-step guidance from filing to issue to license. Acquire and protect your share of this major business asset. Want to secure and exploit the intellectual property rights due you or your company? This easy-to-follow guide ......

• Confidence Self-confidence is more than just a feeling inside - it`s an indispensable ingredient for success in life. Written by two of the most sought-after executive coaches in the world, Confidence For Dummies, 2nd Edition arms you with proven tools and ......

• Life Coaching for Dummies Become a life coach-for yourself and others-with this practical, informative guide. If you`re interested in doing away with negative beliefs, making a significant change in your life, and, finally, create-and live-the life you want, life ......

• Google AdWords for Dummies Google AdWords lets you create ads that appear beside search results specifically related to your business - and you can set your own budget. Here`s how to use AdWords and get the most from the newest tools, including the exciting Website ......

• Twitter Marketing for Dummies Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing ......

• Business Plans for Dummies Need a hand with your business strategy? This fully updated guide leads you through all aspects of business planning, from clarifying objectives and finding funding, to researching customer behaviour and developing an e-presence. It contains the ......