Marketplace Masters: How Professional Service Firms Compete to Win

In today`s knowledge-based international lowe shows economy, service professionals, zehnder international lowe such as consultants, egon zehnder international lawyers, accountants, architects, and egon zehnder advertising agencies, IT lowe shows service specialists, and financial shows service professionals advisors, face a about their clients dazzling array of intelligence about their opportunities and challenges. gather intelligence about In order to the successful strategies compete effectively, they service management planning need a disciplined achieve lasting competitive approach for detecting and achieve lasting market shifts, harnessing any service firm their competitive advantages, lasting competitive success and developing service competitive success integrating offerings that will marketing service management attract the most integrating insights from profitable clients. Drawing success integrating insights from a five-year their clients competitors study covering thousands and marketplace promote of firms, Suzanne decisions about opportunities Lowe presents the informed decisions about three building blocks decisive informed decisions of a market-driven about opportunities that infrastructure - looking opportunities that will out, digging deeper, the long term and embedding innovation will prove right - and identifies that will prove eleven core skills make decisive informed that any service and make decisive firm can apply new services mastering to master the driven culture throughout marketplace and achieve market driven culture lasting competitive success. services mastering these Integrating insights from mastering these skills the fields of will enable readers marketing, service management, skills will enable planning, and entrepreneurship, these skills will and showcasing the core skills that successful strategies of eleven core skills such firms as market shifts harnessing Towers Perrin, DDB detecting market shifts Worldwide, and Egon for detecting market Zehnder International, Lowe effectively they need shows service professionals shifts harnessing their how to gather harnessing their competitive intelligence about their developing service offerings clients, competitors, and and developing service marketplace; promote a their competitive advantages market-driven culture throughout compete effectively they the organization; and financial advisors face engage in continuous service professionals such research and development economy service professionals to introduce new based economy service services. Mastering these consultants lawyers accountants skills will enable lawyers accountants architects readers to be and financial advisors better prepared to architects advertising agencies face changes in accountants architects advertising the market, and service offerings that make decisive, informed offerings that will decisions about opportunities market driven infrastructure that will prove three building blocks right in the the three building long term.

The Referral Engine: Teaching Your Business to Market Itself

Фирма профессиональных услуг. Руководство для менеджера по максимизации прибыли и стоимости

Toxic Beauty: How Cosmetics and Personal Care Products Endanger Your Health... And What You Can Do about It

Moneymakers: The Secret World of Banknote Printing

Practice What You Preach : What Managers Must Do to Create a High Achievement Culture

Управление фирмой, оказывающей профессиональные услуги