Книги о рекламе, маркетинге, PR и дизайну

• Project Valuation Using Real Options: A Practitioner's Guide "To invest or not to invest?" Business leaders frequently are faced with this question on new and ongoing projects. The challenge lies in deciding what projects to choose, expand, contract, defer, or abandon. The project valuation tools used in ......

• Initial Public Offerings (IPO): An International Perspective of IPOs After the cooling off of IPOs since the dot com bubble, Google has rekindled the fire for IPOs. This IPO reader contains new articles exclusive to this reader by leading academics from around the world dealing with quantitative and qualitative ......

• The Exchange Rate in a Behavioral Finance Framework This book provides an alternative view of the workings of foreign exchange markets. The authors` modeling approach is based on the idea that agents use simple forecasting rules and switch to those rules that have been shown to be the most ......

• Policies & Procedures to Prevent Fraud and Embezzlement: Guidance, Internal Controls, and Investigation It's not a secret that corporate fraud and scandal are real threats to business today, from which no business, large or small, is immune. Fraud losses are devastating—but they are also highly avoidable. Policies & Procedures to Prevent Fraud and ......

• Outperform with Expectations-Based Management : A State-of-the-Art Approach to Creating and Enhancing Shareholder Value CEOs and managers live and die by delivering superior performance to shareholders. This is why expectations-based management has been developed. Outperform with Expectations-Based Management (EBM) introduces a revolutionary new performance ......

• Intermediate Financial Theory The second edition of this authoritative textbook continues the tradition of providing clear and concise descriptions of the new and classic concepts in financial theory. The authors keep the theory accessible by requiring very little ......

• The Mathematics of Banking and Finance (The Wiley Finance Series) Throughout banking, mathematical techniques are used. Some of these are within software products or models; mathematicians use others to analyse data. The current literature on the subject is either very basic or very advanced. The Mathematics ......

• Everything Inventions And Patents Book: Turn Your Crazy Ideas into Money-making Machines! The Everything Inventions and Patents Book is your step-by-step guide to turning your bright idea into a lucrative enterprise. Authored by two successful inventors and businesswomen, this guide shows you how to make your brainchild profitable. ......

• More Money Than God: Living a Rich Life Without Losing Your Soul In this beautifully written and moving book, author Steven Leder uses his 15 years of experience as a religious leader and spiritual counselor to tackle the questions with which all of us wrestle on a daily basis: How to keep money from being a ......

• Lean TPM: A Blueprint for Change Merging the benefits of two well-known methodolgies, Lean Thinking and Total Productive Maintenance, Lean TPM shows how to secure increased manufacturing efficiency. Based on their experienc of working with organisations that have successfully ......

• The Real Estate Investment Handbook Investing in commercial real estate can provide excellent risk - return opportunities for both the large and small investor. Unlike equity securities, commercial real estate often generates a substantial and predictable cash flow over time - and ......

• Стоимость компании. От желаемого к действительному Красота - в глазах смотрящего. Ключ к оценке бизнеса заключается в умении взглянуть на компанию с точки зрения покупателя и оценить те конкретные выгоды и преимущества, которых он сможет достичь путем приобретения данной компании. В этой книге ......

• Предоплаченные инструменты розничных платежей - от дорожного чека до электронных денег Издание дает читателю системное описание развития и текущего состояния на рынке предоплаченных инструментов розничных платежей. В издании представлены, как традиционные предоплаченные продукты, такие как дорожные чеки, так и инновационные ......

• Термины и определения в области пищевой и перерабатывающей промышленности, торговли и общественного питания Справочник содержит термины и определения в области гигиены питания, товароведения, управления качеством, производства однородных групп пищевых продуктов, услуг в торговле и общественном питании. Приведены материалы по продуктам детского, ......

• Как организовать цепочку поставок Всегда ли вашей компании удается выполнять пожелания клиентов относительно времени и места поставок? Если нет, вас могут опередить конкуренты с более гибкими цепочками поставок. Победить конкурентов вам помогут тактические приемы, описанные в ......