Книги о рекламе, маркетинге, PR и дизайну

• Все об индивидуальном предпринимателе В книге подробно и разносторонне рассмотрены все аспекты деятельности индивидуальных предпринимателей: государственная регистрация, постановка на учет в налоговой инспекции, внебюджетных фондах и органах статистики; открытие счетов, ......

• Книга пяти колец "Святой меча" - так называли современники Миямото Мусаси - человека, который сумел воплотить в себе идеальные, почти недостижимые в действительности качества воина и стратега. Став еще при жизни легендарной фигурой, Мусаси вошел в историю как ......

• Handbook of Law and Economics: Volume 2 Law can be viewed as a body of rules and legal sanctions that channel behavior in socially desirable directions - for example, by encouraging individuals to take proper precautions to prevent accidents or by discouraging competitors from ......

• Market Leader: Elementary Business English Test File Business is changing faster now than ever. Market Leader Elementary is part of a distinctive multi-level business English course which reflects this global change. Drawing on the extensive media assets of the Financial Times and other sources, ......

• Как организовать клиентскую службу банка В книге рассмотрена актуальная для банковского бизнеса проблема создания клиентской службы на принципах глубокого понимания бизнеса клиентов и персонального менеджмента. Проиллюстрирована структура клиентской службы, знания, навыки, ......

• Experiencing Recruitment and Selection Recruitment and selection is a stressful and traumatic time for both applicant and organisation, where futures are decided and destinies set. How does it feel to be involved in this process? "Experiencing Recruitment and Selection" offers ......

• Applying Economics to Institutional Research: New Directions for Institutional Research This volume provides an overview of the many ways that economic concepts, models, and methods have been, and can be, applied to higher education problems encountered in institutional research. The chapter authors are uniquely qualified to ......

• A Master Class in Brand Planning: The Timeless Works of Stephen King In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is ......

• English365: Personal Study Book 1: For Work and Life (+ CD-ROM) English 365 is a two-level Business English and general English course. It is for learners who want to develop their English skills for their work as well as their social and travel needs and therefore reflects the work-life balance of busy ......

• Cambridge BEC Vantage 3: Student's Book With Answers Cambridge University Press is the only official publisher of past papers from Cambridge ESOL - an essential part of any student`s exam preparation. This 3rd collection of practice tests for ВЕС Vantage provides all the exam practice you need. It ......

• Business Start-Up 1: Teacher's Book Business Start-up is a two-level (CEF level A1/A2) Business English course for adults who need English for their work. The Teacher`s Book contains detailed notes on every lesson with added tips and advice on how to manage and extend the course ......

• Business Benchmark Upper Intermediate Teacher's Resource Book Business Benchmark helps students get ahead with their Business English vocabulary and skills and gives them grammar practice in business contexts. Teachers can choose from the BEC edition or the BULATS edition at the right level for their ......

• Business Benchmark Upper-Intermediate Personal Study Book Business Benchmark helps students get ahead with their Business English vocabulary and skills and gives them grammar practice in business contexts. This Personal Study Book contains essential grammar and vocabulary practice for students at an ......

• Business Benchmark Advanced Higher: Teacher's Resource Book Business Benchmark helps students get ahead fast with their Business English vocabulary and skills and gives them grammar practice in business contexts. It also helps students prepare for an internationally recognised Cambridge ESOL Business ......

• Search Models and Applied Labor Economics This collection of papers marks the development of empirical application of the search approach to labor economics - an approach which arose as a theoretical development of the 1960s and led to numerous insights in the 1970s. The search approach ......